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WHY PLANNERS SHOULD ONLY BOOK DESTINATIONS THAT SUPPORT THE AFRICAN-AMERICAN MARKET SEGMENT
African-American travel has been increasing for decades and remains on the rise. The world has opened-up and African-Americans are seeking unique experiences that allow us to explore our roots, see new lands, and be a part of the world. When we ...
A CONVERSATION WITH NCBMP’s RECENTLY ELECTED CHAIRMAN, FREDRICK BELL
Fredrick Bell has been in the meetings industry for the past 21 years and the convention director for the AEAONMS in New Orleans for the past 16 years. He began with the Shrine Organization as a member and then became their local coordinator when his ...
HOW TO EFFECTIVELY TARGET THE AFRICA-AMERICAN MARKET SEGMENT
We are learning that targeting the African-American market must be done in a genuine way. Oftentimes, people feel that they can grab a hold of this market because they are African-American, or because they are so used to seeing the cultural norms ...
THE ESSENTIAL GREEN BOOK BEYOND THE FREEDOM OF TRAVEL THEN & NOW
In today's world, almost every American citizen would consider the freedom to TRAVEL as one of those inalienable rights perhaps as precious as life, liberty and the pursuit of happiness. To African-Americans, travel represents an even greater level ...
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Diverse or Adverse?
By R.S. Basi
Is your organization reaping the rewards of a diverse workforce or are your efforts to promote diversity impotent or, worse, counterproductive?

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