Wellcome to the Meeting of the Future
Magazine Online    The Authority On African-American Conventions, Incentives, & Leisure Travel
A View From The Top

CVB HEADS ANNUAL REPORT ON STATE OF THE INDUSTRY

BY SOLOMON J. HERBERT

            As the travel and meetings market responds to world events and an ever-evolving economy, we feel it prudent to pause from time to time to assess what impact all these occurrences are having on our industry.   As we do each year, we put several questions to some of the top CVB heads in the industry in the last quarter of 2021 in an effort to share their knowledge with those seeking solutions to the daunting challenges faced by many destination reps and planners.   Below are the five questions, followed by their answers in their own words.

The ESSENTIAL Green Book: THEN & NOW
Addressing Stereotypes, Prejudice, Discrimination and Racism in Travel & Tourism is the topic of a presentation that will be given by Gloria Herbert, associate publisher and editor of BLACK MEETINGS & TOURISM, the award winning, exclusive international trade publication for and about the $118 billion African-American segment of the $2.6 trillion (pre-pandemic). U.S. travel industry.
INDUSTRY VETS REVEAL WHAT TO DO WHEN THINGS GO WRONG AT AN EVENT
When things go wrong unexpectedly at a meeting or convention, veterans in the industry will tell you the most important thing to remember is not to panic.

After months of planning, the day has arrived for your event and, as luck would have it, the keynote speaker’s plane is delayed, there is a power outage, there’s a fire in the kitchen, the Wi-Fi is down, there are transportation mishaps, the audio equipment doesn’t work, the caterer’s truck broke down, parking is a nightmare, there aren’t enough rooms, your event is outside and it’s raining like cats and dogs, there’s not enough food, and most importantly, the bar is down to its last bottle of wine. And that’s all in the first hour!
BLACKS IN PR AND ADVERTISING AND THEIR IMPACT ON HOW BUSINESS IS DONE IN THE HOSPITALITY/TRAVEL/MEETINGS INDUSTRY
The lack of racial diversity and inclusion in the hospitality/travel/meetings industry has resulted in only a handful of Black-owned public relations firms and advertising agencies actually having a seat at the table and influence over creative content.
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