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Magazine Online    The Authority On African-American Conventions, Incentives, & Leisure Travel
March/April 2023

Featured Stories
ARE YOU BEHIND THE CURVE IN YOUR EFFORTS TO TARGET THE ETHNIC MARKET

At a time when the industry is still rebuilding from the pandemic’s crushing impact on consumer demand, no destination or travel-related business can afford to overlook the revenue opportunities that the ethnic travel marker represents.

“If you want to maintain your relevancy and sustain your growth, it just makes sense to expand or broaden your consumer base,” says Jason Dunn, Executive Director of the National Coalition of Black Meeting Professionals (NCBMP).