Magazine Online    The Authority On African-American Conventions, Incentives, & Leisure Travel
Issue: May/June 2010
Winter 2010 Dinela Restaurant Week: A Proven Economic Success For Restaurants And Angelenos

Winter 2010 dineLA Restaurant Week is a bona fide success for both restaurants and patrons across LA County. The bi-annual two week event, which ran from January 24-29 and January 31-February 5, featured an impressive 233 restaurants. This winter’s participating restaurants achieved an average increase in sales of 10-15% during this time period, while over 85% reported attracting new customers to their tables. In total, more than 113,000 diners were served during the two week event; demonstrating that the dineLA Restaurant Week program is able to provide a welcome increase in traffic during a time the industry refers to as a notoriously slow season.

“We are thrilled with the ongoing success of the dineLA Restaurant Week program. The proof is in the numbers; with the January promotion contributing over $4.9 million to the LA economy,” said Mark Liberman, president and CEO of LA INC. The Los Angeles Convention and Visitors Bureau. “The restaurants benefit, the customer receives a great value, and the city of Los Angeles continues to showcase its diverse and talented chefs and restaurateurs.” At a time when the economy is still in flux, dineLA Restaurant Week proves that great food at a great price is an unbeatable value.

“Chaya has proudly participated in dineLA Restaurant Week since its inception, and during each promotion, all three of our LA restaurants have seen an increase in the number of guests during both lunch and dinner,” said Adam Rosenbaum, director of operations, CHAYA Restaurant Group. “With the reasonable price point of the dineLA Restaurant Week menus, our guests are more likely to order a second glass of wine or the Grand Plateau we offer at Chaya Brasserie as a fourth course for the table.” Since dineLA Restaurant Week included restaurants throughout the LA region, many communities felt the positive economic impact.

“As one of the communities leading the charge to get our area restaurants involved in dineLA Restaurant Week, we were very pleased with the strong showing of 31 participating restaurants from Santa Monica,” said Kathleen Rawson, CEO of Bayside District. “As an LA INC. partner, we enjoy participating in the marketing opportunities associated with dineLA Restaurant Week and know the economic benefits they bring to our area restaurants.” dineLA Restaurant Week is sponsored by LA INC. The Los Angeles Convention and Visitors Bureau, in partnership withAmerican Express. For more information contact LA INC> at (800) 228-2452
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