Magazine Online    The Authority On African-American Conventions, Incentives, & Leisure Travel
Franzelle Pertilla

Authored Articles
Black Football Classics Are Big Business
Published: 23-Mar-2010

Advertising. Entertainment. Planning. Travel. Each year tens of thousands of fans converge in football stadiums around the nation to celebrate college rivalry, meeting of friends and just a whole lot of family fun. A marketers delight – these showdowns present opportunities for retail, online, mobile, on-site branding activation and more . Often called Black College Reunions, there are over 50 Classics held yearly and they have evolved into big business.