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Local Hero

TIM JAMES: BUILDING RELATIONSHIPS FOR VISIT ROCHESTER, NEW YORK
For Tim James it's all about relationships. As director of Sales for VisitRochester, James finds gratification in developing lasting relationships with national SMERF organizations. He believes this is what has sustained Rochester as a meetings destination during these difficult economic times. "I find that relationships are the backbone of the success that Rochester has had over the years," asserts James. As sales manager at VisitRochester, prior to his current ten year stint as director, James, who started with the organization in 1990, honed his skills by getting to know his clients thoroughly to "understand their needs and wants." This practice serves him well to this day.
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