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SCB Loves M.I.C.E. Industry
An Appreciation Night for MICE Industry Member in Sarawak

The M.I.C.E Industry Appreciation Night organized by the Sarawak Convention Bureau (SCB) in early August at Sarawak River Cruise, Kuching, Sarawak was attended by industry members including hoteliers, professional conference organizers, Convention Centre, destination management companies, government agencies and tourism associations who have been giving their full support to the Sarawak Convention Bureau. This inaugural gave SCB the chance to say “thank you” to industry members, update the sales performance and showcase a new theme party called “The Love Boat”.



Mrs. Jill Henry, CEO of Sarawak Convention Bureau, said “When we were formed in 2006 as the first bureau in Malaysia it was quite a challenge. But all the hard work has paid off with total of 123 bids won and over RM133 Million on estimate total delegate expenditure over the last four years. This could not have been achieved alone as in every bid the support of industry members is vital to win the business.”

“This is a great opportunity to get together in tourism setting while enjoying the beautiful sunset view of Kuching and relaxing after a day hard work”, she added. The original idea of the “Love Boat” came from an industry M.I.C.E training session and was developed by Adeline Teng of AOS Conventions and Events Borneo Sdn Bhd, Brandon Lim of Basaga Holiday Residences, Audrey Dominic of Abacus and other team members.  The industry members were waited on by the angels and unusual “Cupids” offering love potions and love treats. They had a chance to play quirky games like “The Best Pick-Up Line,” “Love at First Sight,” “The Act of Love” and more. On deck, a BBQ dinner awaited and the love tunes from the Perth base crooner, Earl Cole.

The grand prize of two tickets to the prestigious 4th Anak Sarawak Appreciation Award 2010 with the theme “The Egyptian Night” at Borneo Convention Centre Kuching (BCCK) was won by Merdeka Palace Hotel and Suites. This event recognizes those who have successfully bid for new national and international conventions to Sarawak. It acknowledges their commitment and dedication to the growth of Sarawak’s MICE industry.
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