Many business owners and entrepreneurs are struggling to get more people online to buy from them. Some blame the economy. Others point to too many choices online. But one copywriting veteran says the problem may lie in the marketing. "People are still buying online; they are just more cautious on how they spend," says
Michele PW, a full-time copywriter and marketing strategist for more than 18 years. "By correctly marketing your product or services, you'll convert more prospects into customers."
Considered one of the top direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek), Your $Ka-Ching!$ Marketing Strategist, founded Creative Concepts and Copywriting LLC in 1998. She recently created the Juicy Online Marketing Essentials Bootcamp program http://juicyonlinemarketing. com with marketer Lisa Cherney to entrepreneurs create compelling sales copy.
Michele PW offers some of the secrets to sales conversion success from the Juicy Online Marketing Essentials Bootcamp program:
Know your audience – "Are you sure your audience really wants your widget?" asks Michele PW. "Remember need and want are two entirely different things. We buy what we want and then we justify the purchase by saying we need it. We don't buy what we need only what we want."
Your expectations are off-base – The copywriter says many entrepreneurs think all they need to do is put a $497 product on their site and it will automatically sell a million in a year. "Do the math. If you want to sell $1M of a $497 product, you need to sell over 2,000 of them in a year or 168 a month. To sell 168 products a month, you need at least 16,800 visitors a month. If you're only getting 500 visitors a month you're not going to sell a million dollars worth," she says.
You don't spend enough time and energy selling – "No matter how good your product or service is, it can't sell itself," says Michele PW. "Simply setting up a website or sending out a couple of emails is not enough."
"Sometimes entrepreneurs are so focused on the product and the attractiveness of a sales page, they forget it's all still about marketing," she says. "That's why I co-created Juicy Online Marketing Essentials Bootcamp: to get them to understand the marketing process that won't take too long or cost too much." For more information, visit http://juicyonlinemarketing. com