Founder and Group CEO, The Africa Guide
The Africa Guide was founded from a clear conviction that Africa does not lack beauty, brilliance, culture or opportunity. What has often been missing is the depth of authentic storytelling needed to help the world understand, experience and engage the continent with confidence.
As Founder and Group CEO, my vision is to build a trusted global platform connecting Africa, the Caribbean, the wider diaspora and international audiences through credible destination storytelling, tourism, culture, heritage, and business and investment insight. The Africa Guide is a narrative bridge designed to showcase Africa with dignity, practical clarity and cultural intelligence.
Authentic storytelling sits at the heart of our work. We tell stories that go beyond attractions and landscapes to highlight people, history, food, music, creativity, innovation, enterprise and the lived experiences that make each African country distinct.
A team built to match the mission strengthens everything we do. Solomon O. James, Managing Director and Chief Creative Officer for Nigeria, drives operational execution, creative strategy and Africa-Caribbean partnership development.
Dr. Cynthia Kunda Simwaka of Zambia, our Chairperson, brings executive consulting, governance and personal branding insight that anchors the platform’s institutional credibility. Belinda Ndoro of Zimbabwe contributes more than two decades of communications, advertising, marketing and institutional strategy — shaping how Africa’s stories reach and resonate with global audiences.
Damilola Olufemi of Nigeria brings legal, leadership, ministry and organisational insight, ensuring ambition is matched by rigorous structure and ethical grounding.
Winnet Muchanyuka, former CEO of the
Zimbabwe Tourism Authority and a respected leader across aviation and tourism, brings destination marketing, regional strategy and tourism ecosystem expertise that gives
The Africa Guide direct access to the industry’s highest levels.
Together, we are building The Africa Guide as a trusted destination authority for Africa — one story, one country, one connection at a time.
Website: https://theafricaguide.net
