The Destination Organization Leadership Award was created in 2017 and is amongst the association's most prestigious honors, recognizing those outstanding individuals who, through their exceptional work and achievements, have made a significant contribution to the destination marketing industry and a profound difference in the communities they serve.

Any destination organization leader who has demonstrated a significant and long-term contribution to the destination marketing industry may be nominated. Specifically, one whom has provided leadership, innovation and credibility among their colleagues and has developed a reputation for excellence through the management of their organization and the use of best practices, cutting-edge technology and strategy.

Up to four Destination Organization Leadership Awardees may be honored each year representing destinations in four different budget categories. This year’s awardees include:

Susan Freeman , Executive Director, Meet Prince Edward Island (PEI)

Maura Gast , FCDME, Executive Director, Visit Irving Texas

Dave Herrell , CTA, President & CEO, Visit Quad Cities

Melvin Tennant , CAE, President & CEO, Meet Minneapolis