Black Meetings & Tourism - ORLANDO WELCOMED 75.3 MILLION VISITORS IN 2024

Industry Briefs
ORLANDO WELCOMED 75.3 MILLION VISITORS IN 2024
Remains No. 1 Most Visited Destination in the U.S. Visit Orlando , the Official Tourism Association® for Orlando, announced that the destination welcomed 75,333,800 visitors in 2024-an increase of 1.8% over 2023. Domestic visitation grew by 1.4%, totaling 68,840,300 visitors in 2024. This increase was driven in part by a rise in day visits and overnight non-hotel stays. International visitation continued to recover at a faster pace, growing 5.9% from the previous year. In total, Orlando welcomed 6.5 million visitors from international markets in 2024. The group meetings segment also recorded a solid year-over-year gain, increasing by 3.9% to reach 5,616,000 visitors. "The group meeting's growth exemplifies why Orlando is the top meetings destination in the country," said Casandra Matej, President & CEO of Visit Orlando. "While multiple citywide meetings experienced record-breaking attendance in 2025, our destination continues to invest in the future with the Grand Concourse Expansion at the Orange County Convention Center breaking ground later this year." Canada remains the top international market to Orlando with 1.29 million visitors, representing a 2.7% increase over 2023 and setting a new record for the second consecutive year. The U.K., Brazil, Mexico and Colombia rounded out the list of the top 5 origin markets. Canada, Mexico and Colombia remained well above pre-pandemic levels during 2024, while visitation from the U.K. continued a slower but steady recovery (up 3.5%), reaching 907,900. Trips from Brazil remained consistent, showing a slight 0.2% growth in 2024. 2024 International Results - Top 5 Origin Markets: · Canada: 1,290,300 (up 2.7%) · U.K.: 907,900 (up 3.5%) · Brazil: 697,200 (up 0.2%) · Mexico: 438,000 (up 1.5%) · Colombia: 343,000 (up 13.6%) Overall, the 2024 visitor mix skewed toward leisure, representing 81% domestic leisure, 10% domestic business, and 9% international visitation. Moving forward, Cvent's top meetings destination is evolving with new expansive venues for large groups highlighted by the $560-million Grand Concourse Expansion at the Orange County Convention Center. which will bring an additional 44,000 square feet of meeting space and a 100,000-square-foot ballroom to the North South Building. Construction will begin in 2026 and is expected to finish in 2029. About Visit Orlando Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, the organization represents more than 1,600 member companies comprising every segment of Central Florida's tourism community. Visit Orlando connects consumers and business groups with all facets of Orlando's travel community, whether for a vacation or meeting. Home to 15 of the world's top theme parks and water parks - as well as nature and outdoor adventures, vibrant neighborhoods, a dynamic dining scene with Michelin- recognized restaurants, and a robust calendar of entertainment and sports events - Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information at VisitOrlando.com, VisitOrlando.org or OrlandoMeeting.com.

Industry Briefs

ORLANDO WELCOMED 75.3 MILLION VISITORS IN 2024

Remains No. 1 Most Visited Destination in the U.S.

Visit Orlando , the Official Tourism Association® for Orlando, announced that the destination welcomed 75,333,800 visitors in 2024-an increase of 1.8% over 2023.

Domestic visitation grew by 1.4%, totaling 68,840,300 visitors in 2024. This increase was driven in part by a rise in day visits and overnight non-hotel stays. International visitation continued to recover at a faster pace, growing 5.9% from the previous year. In total, Orlando welcomed 6.5 million visitors from international markets in 2024. The group meetings segment also recorded a solid year-over-year gain, increasing by 3.9% to reach 5,616,000 visitors.

"The group meeting's growth exemplifies why Orlando is the top meetings destination in the country," said Casandra Matej, President & CEO of Visit Orlando. "While multiple citywide meetings experienced record-breaking attendance in 2025, our destination continues to invest in the future with the Grand Concourse Expansion at the Orange County Convention Center breaking ground later this year."

Canada remains the top international market to Orlando with 1.29 million visitors, representing a 2.7% increase over 2023 and setting a new record for the second consecutive year. The U.K., Brazil, Mexico and Colombia rounded out the list of the top 5 origin markets. Canada, Mexico and Colombia remained well above pre-pandemic levels during 2024, while visitation from the U.K. continued a slower but steady recovery (up 3.5%), reaching 907,900. Trips from Brazil remained consistent, showing a slight 0.2% growth in 2024.

2024 International Results - Top 5 Origin Markets:

· Canada: 1,290,300 (up 2.7%)

· U.K.: 907,900 (up 3.5%)

· Brazil: 697,200 (up 0.2%)

· Mexico: 438,000 (up 1.5%)

· Colombia: 343,000 (up 13.6%)

Overall, the 2024 visitor mix skewed toward leisure, representing 81% domestic leisure, 10% domestic business, and 9% international visitation.

Moving forward, Cvent's top meetings destination is evolving with new expansive venues for large groups highlighted by the $560-million Grand Concourse Expansion at the Orange County Convention Center. which will bring an additional 44,000 square feet of meeting space and a 100,000-square-foot ballroom to the North South Building. Construction will begin in 2026 and is expected to finish in 2029.

About Visit Orlando

Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States, Theme Park Capital of the World® and No. 1 meeting destination in the country. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, the organization represents more than 1,600 member companies comprising every segment of Central Florida's tourism community.

Visit Orlando connects consumers and business groups with all facets of Orlando's travel community, whether for a vacation or meeting. Home to 15 of the world's top theme parks and water parks - as well as nature and outdoor adventures, vibrant neighborhoods, a dynamic dining scene with Michelin- recognized restaurants, and a robust calendar of entertainment and sports events - Orlando is a diverse, welcoming and inclusive community for all travelers. Find more information

at VisitOrlando.com, VisitOrlando.org or OrlandoMeeting.com.