As international policy decisions made by US officials continue to shape global headlines, travelers are increasingly concerned about how these moves will impact their reception overseas. According to the Spring 2025 Traveler Sentiment and Safety Survey conducted by
Global Rescue, more than seven in ten respondents (72%) believe Americans will be perceived more negatively abroad in 2025 due to recent US international policy proposals, an identical statistic compared to travelers' responses to the same question at the beginning of 2025.

Dan Richards
"This is a clear signal that travelers are attuned to the ripple effects of international policy," said Dan Richards, CEO of The Global Rescue Companies and a
US Travel and Tourism Advisory Board member at the
US Department of Commerce. "When more than 70% of respondents express concern about being viewed more negatively while abroad, that's not just a diplomatic issue-it's a traveler safety and experience issue."
One of the most revealing data points comes from a question about destination avoidance: When asked which countries travelers were least likely to visit due to fears of feeling unwelcome in light of US policies:
· 46% said China
· 32% said Mexico
· 25% said Canada
· 18% said France
· 17% said India
Smaller but notable percentages cited US allies such as the United Kingdom (12%), South Korea (11%) and Taiwan (15%)
"Travelers aren't just weighing destinations based on beauty, cost, or convenience anymore," Richards said. "Perceived hostility or cultural friction is becoming a deciding factor-and that creates a new challenge for travel professionals, policymakers and tourism boards alike."
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For more information, contact Bill McIntyre at bmcintyre@globalrescue.com or +1 202.560.1195.
About the Global Rescue Traveler Sentiment and Safety Survey
Global Rescue, the leading travel risk and crisis response provider, surveyed more than 1,100 current and former members between April 8-12, 2025. The respondents revealed a variety of behaviors, attitudes and preferences regarding current and future travel.
About Global Rescue
Global Rescue is the world's leading provider of medical, security, evacuation and travel risk management services to enterprises, governments and individuals. Founded in 2004, Global Rescue has exclusive relationships with the Johns Hopkins Emergency Medicine Division of Special Operations and Elite Medical Group. Global Rescue provides best-in-class services that identify, monitor and respond to client medical and security crises. Global Rescue has provided medical and security support to its clients, including Fortune 500 companies, governments and academic institutions, during every globally significant crisis of the last two decades. For more information, visit www.globalrescue.com. |