Black Meetings & Tourism - GREENSBORO, NC DELIVERS AFFORDABLE MEETINGS WITH FIRST-CLASS IMPACT

Industry Briefs
GREENSBORO, NC DELIVERS AFFORDABLE MEETINGS WITH FIRST-CLASS IMPACT
In Greensboro, North Carolina, meetings mean business. As one of the Southeast’s most accessible and affordable destinations, Greensboro offers the scale, flexibility, and hospitality that planners need to deliver high-impact events with meaningful returns. Affordable Excellence for Every Event More planners are turning to Greensboro for the quality of a major destination at a fraction of the price. Event organizers can realize total operational savings of 45–55% compared to major metropolitan markets, thanks to lower venue rentals, hotel rates, and food and beverage costs. Average lodging expenses are 37% lower than top-tier meeting cities, allowing planners to stretch budgets toward upgraded programming, entertainment, and engagement. Venues That Fit Your Vision At the center of Greensboro’s meeting landscape is the Sheraton Greensboro at Four Seasons / Koury Convention Center, the largest hotel-based conference complex between Washington, D.C. and Atlanta. With more than 900 guest rooms and over 250,000 square feet of flexible meeting space all under one roof, it’s ideal for conventions, association meetings, and faith-based gatherings. The nearby Greensboro Complex offers even greater versatility, featuring 120,000 square feet of exhibit space and a 23,500-seat arena for large-scale general sessions, trade shows, and entertainment events. For executive retreats or incentive programs, the AAA Four-Diamond Grandover Resort & Spa provides 45,000 square feet of elegant meeting space surrounded by two championship golf courses. Whatever the scale or style of your event, Greensboro has the space and support to make it a success. Easy Access, Strong Attendance Getting to Greensboro is effortless. Piedmont Triad International Airport (GSO) provides nonstop service to 15 major U.S. markets and is served by American, Delta, and United. The city’s central location, within a 650-mile drive of more than half the U.S. population, makes it a smart and convenient hub for regional and national meetings alike. A Destination with Heart Beyond the boardroom, Greensboro’s spirit of hospitality and community shines through. The city’s pivotal role in the Civil Rights Movement is honored at landmarks such as the International Civil Rights Center & Museum, while its vibrant arts, music, and diverse cultural scene offers countless ways for groups to connect and celebrate. For planners seeking a destination that blends accessibility, affordability, and authenticity, Greensboro stands out as a place where meetings truly find their momentum, and where every attendee feels welcome.

Industry Briefs

GREENSBORO, NC DELIVERS AFFORDABLE MEETINGS WITH FIRST-CLASS IMPACT

In Greensboro, North Carolina, meetings mean business. As one of the Southeast’s most accessible and affordable destinations, Greensboro offers the scale, flexibility, and hospitality that planners need to deliver high-impact events with meaningful returns.

Affordable Excellence for Every Event
More planners are turning to Greensboro for the quality of a major destination at a fraction of the price. Event organizers can realize total operational savings of 45–55% compared to major metropolitan markets, thanks to lower venue rentals, hotel rates, and food and beverage costs. Average lodging expenses are 37% lower than top-tier meeting cities, allowing planners to stretch budgets toward upgraded programming, entertainment, and engagement.

Venues That Fit Your Vision
At the center of Greensboro’s meeting landscape is the Sheraton Greensboro at Four Seasons / Koury Convention Center, the largest hotel-based conference complex between Washington, D.C. and Atlanta. With more than 900 guest rooms and over 250,000 square feet of flexible meeting space all under one roof, it’s ideal for conventions, association meetings, and faith-based gatherings.

The nearby Greensboro Complex offers even greater versatility, featuring 120,000 square feet of exhibit space and a 23,500-seat arena for large-scale general sessions, trade shows, and entertainment events. For executive retreats or incentive programs, the AAA Four-Diamond Grandover Resort & Spa provides 45,000 square feet of elegant meeting space surrounded by two championship golf courses. Whatever the scale or style of your event, Greensboro has the space and support to make it a success.

Easy Access, Strong Attendance
Getting to Greensboro is effortless. Piedmont Triad International Airport (GSO) provides nonstop service to 15 major U.S. markets and is served by American, Delta, and United. The city’s central location, within a 650-mile drive of more than half the U.S. population, makes it a smart and convenient hub for regional and national meetings alike.

A Destination with Heart
Beyond the boardroom, Greensboro’s spirit of hospitality and community shines through. The city’s pivotal role in the Civil Rights Movement is honored at landmarks such as the International Civil Rights Center & Museum, while its vibrant arts, music, and diverse cultural scene offers countless ways for groups to connect and celebrate.

For planners seeking a destination that blends accessibility, affordability, and authenticity, Greensboro stands out as a place where meetings truly find their momentum, and where every attendee feels welcome.