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Viola Ncube has more than three decades of experience in executive corporate roles, specializing in hotels and start-ups sales and marketing.

Viola has held VP and Director roles specializing in the luxury hotel brands, holding key positions such as Regional Sales Manager with Accor Hotels (3200 hotels), then moving to Director of Sales with the prestigious hotel group Red Carnations (16 global hotels) before joining US based L.E. Hotels (400+hotels) as Director of Business Development - EMEA. Viola then joined the luxury Pineapple Hotels firm as Director of Corporate Sales before being head-hunted in 2011 to set-up Global Hospitality Services for a private investor, a hotel sales & marketing representation company, where she held the position of Vice President. Within 4 years GHS had accumulated 300+ hotels globally and employing 65+ employees. After this role in June 2015, Viola joined InterContinental Hotel Group's to conduct the groups' largest hotel opening of the InterContinental London - The O2 hotel.

Through these roles, Viola has been privileged to travel extensively on business trips and hotel openings to Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, Beirut, New York, Chicago, Miami, Los Angeles, Dallas, Houston, Atlanta, San Francisco, Paris, Amsterdam, Rome, Venice, Florence, Delhi, Mumbai and South Africa, to name a few.

Viola Ncube founded The Black Book Consultant in 2017, a boutique full-service management, sales & marketing consulting agency specializing in a curated selection of luxury hotels and DMO's worldwide. The Black Book Consultant has since acquired several contracts within its first few years of operation, including managing the $300 million dollar opening of and Melody Maker Cancun. Viola is currently contracted as VP of Sales & Marketing with Stay Pleasant Hill, the tourism district for the city of Pleasant Hill, CA.

Viola is very passionate about youth & women empowerment. In 2012, Viola founded iROCK! UK, a social enterprise, an empowerment program, mentoring women into employment & business enterprise. iROCK mentors and secures career internships for an average 10-15 young women and entrepreneurial mentoring for 10 women annually. In 2019 iROCK! partnered with GIST and SAP South Africa in conducting Africa Code week for over 750 girls. In 2021, she launched My Black Beauty Box, an Afro cultural ecommerce retailer and in November launched her first digital content supporting women in all areas of life, available on Amazon, Etsy and her website

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