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SURVEY SAYS: TRAVEL REBOUND CONTINUES, NEW DESTINATIONS PREFERRED

Travelers are planning three or more trips in 2024, according to the world's most experienced travelers responding to the Global Rescue Winter Traveler Sentiment and Safety Survey. The overwhelming majority of respondents (93%) are planning international trips this year with 41% planning three or more trips and more than half (52%) taking one-to-two trips abroad. 

"The survey results are a clear indicator, and consistent with expert predictions and travel volumes reported by TSA, that the travel rebound will continue through 2024," said Dan Richards, CEO of The Global Rescue Companies, the world's leading provider of medical, security, evacuation and travel risk management services, and a member of the U.S. Travel and Tourism Advisory Board at the U.S. Department of Commerce. 

Mexico, Canada, Europe and Africa are the four leading international destinations for travelers, according to survey results. However, a significant number of survey respondents (66%) are planning to include new international destinations to visit this year. 

"The traveler's appetite for exploring the world is increasing. Today's travelers are traveling boldly and increasingly seeking out new destinations that are unspoiled, less popular, more remote and sometimes a little riskier," Richards said. "Adventure travel, luxury travel and other activity-focused segments will continue to see strong growth. Many places are at capacity or are over-subscribed and have waiting lists." 

The top 10 most frequently mentioned new international destinations travelers are planning to visit are Spain, Africa, Japan, Argentina, Italy, Australia, Greece, Portugal, Greenland and Norway. 

Many travelers reported planning longer, more adventurous trips. Nearly a quarter (23%) of respondents said that since the pandemic ended, they are planning to stay longer on at least one of their international trips in 2024. One in five respondents (21%) are planning more adventurous, immersive trips in 2024 compared to past trips. 

The majority of respondents (83%) said they would travel with friends or family for their trips, but not for all of their trips. Nearly a third (30%) said some of their trips would be solo, 19% said at least one trip would be on their own with a group of strangers, and 8% said one or more trips would be travel with business colleagues. 

About the Global Rescue Traveler Sentiment and Safety Survey  

Global Rescue, the leading travel risk and crisis response provider, surveyed more than 1,500 of its current and former members between January 25-30, 2024. The respondents revealed a variety of behaviors, attitudes and preferences regarding current and future travel.  

About Global Rescue  

The Global Rescue Companies are the world's leading provider of medical, security, evacuation and travel risk management services to enterprises, governments and individuals. Founded in 2004, Global Rescue has exclusive relationships with the Johns Hopkins Emergency Medicine Division of Special Operations and Elite Medical Group. Global Rescue provides best-in-class services that identify, monitor and respond to client medical and security crises. Global Rescue has provided medical and security support to its clients, including Fortune 500 companies, governments and academic institutions, during every globally significant crisis of the last two decades. For more information, visit www.globalrescue.com.  

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