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Industry Briefs
Mike Larragueta

The Reno-Sparks Convention and Visitors Authority (RSCVA) Board of Directors has finalized the months-long search process, selecting Mike Larragueta to lead the organization as its new President and CEO.

“It’s truly my honor to represent Reno Tahoe and the RSCVA,” said Reno Tahoe President and CEO Mike Larragueta. “I’m grateful for the confidence of the board and for the continued support of this very talented team, who is focused on generating tourism and improving the quality of life for everyone in Northern Nevada. Reno Tahoe is my home; my family is here, and I intend to spend the rest of my life here. I’m proud to be able to serve this destination and this community.”

Larragueta brings nearly 30 years of experience in the travel and tourism industry, incorporating 15 years of local executive experience, including nine months as the organization’s interim president and CEO. Serving as the Reno Tahoe vice president of sales since 2017, Larragueta led and developed the initiative to create Nevada’s only indoor track facility at the 600,000 sq. ft. Reno-Sparks Convention Center. In recent months, Larragueta has made efforts to increase support for additional air service, created a new, director of event development position to expand the diversity of events held throughout Northern Nevada, and has implemented a local engagement campaign to activate regional event venues and promote community partnerships.

Larragueta’s extensive background in the travel industry includes more than 12 years of executive hotel experience at Las Vegas resorts, including The Venetian, Palazzo, Hard Rock, and The Palms, as well as time in the Bahamas as the corporate vice president of global distribution for Baha Mar Casino & Hotel. A Winnemucca native, Larragueta is a graduate of the University of Nevada, Reno.

About Reno Tahoe

Reno Tahoe is a dynamic, four-season resort destination in a spectacular natural setting – where America’s largest alpine lake meets “The Biggest Little City in the World.” Here, genuine Western heritage and hospitality are served up alongside a region in the midst of an exciting transformation, offering travelers world-class attractions, outdoor adventure and an annual calendar of cultural, culinary and sporting events. Reno Tahoe is marketed by the Reno-Sparks Convention and Visitors Authority (RSCVA), an organization established in 1959 to promote convention and tourism business in Washoe County, which includes Reno, Sparks and North Lake Tahoe. For more information, go to .

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