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As Much Joy As You Can Pack In

Visit Lake Charles recently launched its new campaign "As Much Joy As You Can Pack In" to highlight the authentic joy that can be experienced in Southwest Louisiana through culinary traditions, luxury travel, arts and culture, the great outdoors, and music. 

Timothy Bush

"Oftentimes, when visitors come through Lake Charles, they say that the 'people' made their visit so much fun, and they were treated like family. When looking deeper into this idea, it's the joie de vivre or joy of living that we collectively experience through sharing our culture with others. The campaign is lighthearted and showcases the personality of the destination. Genuine connection through joy is what's truly at the heart of the campaign, and we're looking forward to leading with the spirit of this idea to promote Southwest Louisiana," said Timothy Bush, CMO at Visit Lake Charles. 

In addition to campaign assets, the marketing team produced five videos that focus on locals who talk about how they experience and share joy in their daily lives. These stories are sensory in nature so that the viewer can imagine what it's like to feel joy through being in nature, relaxing in luxury, eating a delicious meal, soaking in culture, or dancing to a Zydeco band. 

The campaign officially launched with an interactive event as part of the Pecan Street Festival in Austin, Tex., May 6-7. The goal of the event was to increase awareness from Austinites, Austin media, and Austin social media influencers to grow interest in one of the top emerging markets for Southwest Louisiana. 

Visit Lake Charles showcased Zydeco musician and 4-time Grammy nominee, Sean Ardoin to headline at the festival on Saturday night. In addition, Austinites enjoyed delicious food prepared by Executive Chef Stephen Coblentz of Chart House at Golden Nugget, brews from Crying Eagle Brewery and a host of other ways to experience the joy found in Southwest Louisiana through games and a complimentary VIP Lake Charles Experience.  

Festival goers who participated in a Luggage Stacking Challenge and a Pack the Mini Cooper Challenge were able to vie for a chance to win one of eight vacation getaways to Golden Nugget, L'Auberge Casino Resort, Horseshoe Lake Charles, or Delta Down Racetrack Casino & Hotel.  

The campaign also launched at the start of National Travel & Tourism Week (NTTW), which runs now through May 13 with destinations across the country celebrating the impact of travel on local economies. To learn more about the campaign and the impact of travel on Southwest Louisiana, log onto .  


About Visit Lake Charles: Visit Lake Charles is a leading destination marketing and management organization dedicated to enriching lives through tourism across the Southwest Louisiana region. The organization supports, advocates, and promotes the area as a dynamic destination serving its visitors and community. 

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