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Marketing and E-Commerce Success Led to Record Bookings and Website Performance

Holland America Line has promoted Kacy Cole to chief marketing officer from her role as vice president, marketing and e-commerce. Cole joined Holland America Line in 2021, and her new title recognizes her team's positive impact on the brand's growth and successful implementation of digital capabilities.

Under Cole's leadership, Holland America Line experienced record-breaking bookings, fueled by new integrated initiatives and increased e-commerce. In addition, Cole led the transition to paid digital media in-house, allowing greater agility and scale of the brand's communications. She will continue to report to Beth Bodensteiner, Holland America Line's chief commercial officer.  

"Since joining Holland America Line, Kacy and her team have done an amazing job to catapult our marketing and e-commerce efforts at a time when rebuilding our business has been critical, always leading with a guest-centric, digital-first and data-driven approach," said Bodensteiner. "Under her leadership, we have been able to implement new data strategies, transition to a more robust web platform and launch campaigns that better reflect and connect with our guests."

As chief marketing officer, Cole will continue to utilize her vast knowledge of digital marketing to enhance Holland America Line's strategic focus and enrich the consumer experience. Her role continues to support all brand initiatives in both trade and consumer channels and encompasses all guest touchpoints from onboard to website and app development.

Prior to joining Holland America Line, Cole was senior vice president of marketing at digital creator platform LTK (formerly rewardStyle + LikeToKnow.It) where she was responsible for global marketing functions. Throughout her career, Cole built and scaled integrated marketing, e-commerce and digital marketing capabilities for companies including T-Mobile, butter London and Tommy Bahama.

Cole holds a master's degree in business administration from the Thunderbird School of Global Management. 

For more information about Holland America Line, planners can call 1-877-SAIL HAL (877-724-5425) or visit

About Holland America Line

Holland America Line, part of Carnival Corporation and plc (NYSE/LSE:CCL and NYSE:CUK), has been exploring the world for 150 years with expertly crafted itineraries, extraordinary service and genuine connections to each destination. Offering an ideal mid-sized ship experience, its fleet visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for 75 years - longer than any other cruise line. Holland America Line's 11 vessels feature a diverse range of enriching activities and amenities focused on destination immersion and personalized travel. The best live music at sea fills each evening at Music Walk, and dining venues feature exclusive selections from a Culinary Council of world-famous chefs.