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Industry Briefs

L-R: ATB Deputy Director of Tourism, Chantelle Richardson;  Bobbie & Mark Sonnino, Sonnino Travel-Altour; ATB USA Sales Representative Vivian Chambers

As the winter season approaches, the Anguilla Tourist Board (ATB) is intensifying its efforts to promote the island and position her as the ultimate destination of choice for travelers seeking a blend of barefoot luxury and unique experiences. 

Deputy Director of Tourism, Mrs. Chantelle Richardson and US Sales Representative, Mrs. Vivian Chambers embarked on a strategic Sales Mission within Florida, USA, a key source market for the island, targeting key travel agencies, fostering partnerships, and expanding the network of wholesalers, travel advisors, and industry stakeholders. The Florida Sales Mission took place from November 12 - 17, 2023.

Anguilla, renowned for its pristine white-sand beaches, delectable cuisine and exclusive accommodations, is set to captivate both the luxury and mid-market segments. Deputy Director of Tourism, Mrs. Chantelle Richardson underscored the significance of this strategic approach, stating, "Anguilla's tourism sector is a vital contributor to our economy. We are committed to showcasing the diverse offerings of our island, appealing to both the luxury and mid-market sectors. Our goal is to provide unique experiences and specialized services that set Anguilla apart as a must-visit destination."

The US Sales Missions, a cornerstone of the ATB's marketing strategy, involved visits to key travel agencies such as Brickell Travel, Ultimate Jet Vacations, House of Travel, Boca Express, Mena Travel, Frosch, Eltee Travel, First in Services, Express Travel, and Unique Travel of Palm Beach.  These initiatives provide a unique opportunity to strengthen existing relationships, forge new partnerships, and heighten awareness of Anguilla's product offerings, advancements and new developments.

"Anguilla is hot this winter, and we are determined to keep the momentum going," declared US Sales Representative Vivian Chambers.  "We are on the road to demonstrate our support and appreciation for our leading travel advisors and agencies, as nourishing these relationships is the key to our success."


ATB US Sales Representative Vivian Chambers (far left) and ATB Deputy Director of Tourism Chantelle Richardson (2nd left)


ATB Deputy Director Chantelle Richardson (4th left) with the with the Team at BrickellTravel Sales Team at House of Travel


ATB Deputy Director of Tourism Chantelle Richardson (far left)

with the Team at Ultimate Jet Vacations in Miami, FL

In addition to targeting the luxury market, Anguilla is making a sustained outreach to the mid-market segment, ensuring that the island remains accessible to a broad spectrum of travelers. The emphasis is on promoting not just the destination but the authentic experiences that await visitors, from cultural immersion to soft adventure and wellness retreats.

As the winter season approaches, the Anguilla Tourist Board invites travelers to discover the unparalleled beauty and warm hospitality of the island. The US Sales Mission and collaborative efforts within the travel industry are integral to ensuring that Anguilla emerges as the destination of choice for those seeking the perfect winter getaway.

For information on Anguilla please visit the official website of the Anguilla Tourist Board:; follow us on Facebook:; Instagram: @Anguilla_Tourism; YouTube ; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.

About Anguilla

Tucked away in the northern Caribbean, Anguilla is a shy beauty with a warm smile. A slender length of coral and limestone fringed with green, the island is ringed with 33 beaches, considered by savvy travelers and top travel magazines, to be the most beautiful in the world. A fantastic culinary scene, a wide variety of quality accommodations at varying price points, a host of attractions and exciting calendar of festivals make Anguilla an alluring and entrancing destination.

Anguilla lies just off the beaten path, so it has retained a charming character and appeal. Yet because it can be conveniently reached from three major gateways - Miami, FL (MIA), Puerto Rico (SJU), and St. Martin, (SXM), and by private air, it's a hop and a skip away.

Romance? Barefoot elegance? Unfussy chic? And untrammeled bliss?   Lose The Crowd.  Find Yourself. In Anguilla.

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