Magazine Online    The Authority On African-American Conventions, Incentives, & Leisure Travel
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THE NEW GREEN BOOK REOCCURING COLUMN

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Well- documented travel trends are showing an increasing Interest in African American heritage and cultural among domestic and international travelers. Today more than ever, travel is all about diversity and inclusion. From city to city there are unique and compelling stories that demonstrate the influence of People of Color.

Based on a report from Mandala Research, (36%) of all U.S. travelers say that   "the availability of African American cultural, historic sites and attractions" is either "very important" (19%) or "somewhat important" (17%) in their choice of leisure destination.      

A recent historic cultural traveler survey found that historic cultural travelers spend about 36% more during their stay then the average traveler in the US.

The survey also showed that historic cultural trips were more likely than the average to last at least seven nights and include air travel, a rental car and hotel lodging

laura@mandalaresearch.com

www.MandalaResearch.com

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