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Industry Briefs
SOLOMON & GLORIA HERBERT PARTICIPATE IN NEW GREEN BOOK FIRESIDE CHAT AT TEMPLE UNIVERSITY

Sol & Glo Herbert

On February 23, 2022, as a part of their long -running Executive in Residence series, Temple University School of Tourism and Hospitality Management  showcased the experiences and achievements of Travel Industry media Icons, Solomon and Gloria Herbert, founders of Black Meetings & Tourism, the New Green Book Online Travel Guide and the New Green Book Freedom of Travel Institute.

The always well attended Executive in Residence series welcomes accomplished and veteran business executives to Temple University, for personalized discussions on topics relevant to the tourism, hospitality, sport, and recreation management industries. 

Because of Covid precautions, this year's gathering took the form of a "fireside chat" moderated by author, speaker, and actress, Daralyse Lyons and Zachary James, Business Development strategist and CEO of Rebel Hill Consulting. Presented as a hybrid event, individuals following "Covid protocols" attended in person on February 23, 2022 at Temple University's Undergraduate Commons Area, Alter Hall, in Philadelphia PA, while the program was aired virtually "in real time". Attendees enjoyed an interactive "Did You Know" session with fun "giveaways."

As travel journalists covering the Travel, Tourism and Hospitality Industry for nearly 30 years, the Herberts shared their observations and insights regarding the growth and development of the African American and Multicultural market segment. They highlighted the soon to be launched NEW Green Book project, which is inspired by the historic Green Book(s), published 1938-1967, added a new dimension for enhancing, enriching and enlightening the travel experiences of travelers to and within the U.S.

A question and answer or dialogue portion, which covered the wide range of trends and topics relevant to the Travel industry, was included.

For more information contact New Green Book for Travel Pres./CEO, Karin Aaron, Karin@ngbfortravel.com,

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