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Industry Briefs

Award-Winning Hospitality Management Company Now Managing Newly Rebranded Anaheim Property

Crescent Hotels & Resorts , a nationally recognized lifestyle operator, has added The Viv, Anaheim, a Tribute Portfolio Hotel to its Latitudes: Lifestyles by Crescent collection. The announcement aligns with the recent rebranding of the Southern California property. Formerly the Radisson Blu Anaheim, The Viv was converted to a hotel within Marriott's Tribute Portfolio.

The refreshed property stands apart with its amenities and services designed to attract various types of travelers, from business travelers to families and couples, all while maintaining 'nods' to Disney throughout the spaces. Given the proximity to Disneyland, guests are encouraged to explore Anaheim their own way and discover local attractions including Downtown Disney, Adventure Park, Angel Stadium, Honda Center and the Anaheim GardenWalk.

Beyond the play of the day, there's sanctuary to be found at the property. The Viv has tailored programming to help travelers settle-in. With separate pool scenes for families and adults, the hotel has strong personalization that allows guests to curate the best version of their vacation experience.

The Viv offers a wide variety of guestroom offerings including king, queen, suite style rooms and even bunk bedrooms for the whole family to stick together. Each room is designed with vibrant colors and is equipped with an individual bar offering, mini refrigerator and complimentary Wi-Fi.

This property is poised to become a "community" location for their food & beverage options. The Top of The V is renowned for its authentic Spanish cuisine where diners can enjoy savory dishes while taking in the breathtaking views of Southern California. Additionally, Valencia's at the Viv is a Mexican restaurant inspired by Chef Edgar Beas upbringing in Tijuana, this culinary experience serves a modern take on Baja California style cuisine with traditional, indigenous Mexican influences. Melody's Market Place sets a more casual setting for light bites and is popular for its delicious array of gourmet snacks, fresh salads, and gourmet sandwiches.

With the rise of business travel, the property also accommodates corporate meetings and small events with its three event rooms. The hotel has updated two large scale meeting rooms, holding up to 70 people in a naturally lit space with both free Wi-Fi and Banquet catering available upon request. The Viv also features two private dining rooms for rental space.

"The Viv Hotel, Anaheim, a Tribute Portfolio Hotel by Marriott, is an innovative property that appeals to modern travelers who appreciate a lifestyle experience when they are away from home," said Walter C. Bowen, CEO and Founder of BPM Real Estate Group, who built and owns the property. "As a member of Latitudes: Lifestyles by Crescent collection we can now deliver The Viv Hotel experience to more discerning travelers who visit Disneyland for vacation or business."

The Viv is a representative of Crescent Hotels & Resorts' continued pursuit of lifestyle brands and hotels. Crescent has a dedicated division called Latitudes, which provides a modern management platform for lifestyle hotels and resorts. From urban, boutique hotels to oceanside resorts, the Latitudes Collection is where creative concepts connect with modern travelers.

"With its emphasis on the local community, capabilities for a wide range of travelers and close proximity to Disneyland, The Viv Hotel, Anaheim, a Tribute Portfolio Hotel is an asset to the Latitudes: Lifestyles by Crescent portfolio," said Michael George, Chief Executive Officer and Founder of Crescent Hotels & Resorts. "Our job as hospitality management professionals is to bring originality as well as innovative experiences to travelers with this newly rebranded property."

For more information, or to book your stay at The Viv, Anaheim please call 657-276-0145.

About Crescent Hotels & Resorts
Crescent Hotels & Resorts is an award winning, nationally recognized, operator of hotels and resorts with over 100 properties in the United States & Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, IHG and Hyatt. Crescent also operates a collection of 30+ independent and lifestyle properties under the Latitudes Collection umbrella. These properties include PGA National Resort, Hall Arts Hotel, a Curio Collection and The Opus Westchester, Autograph Collection. Powered by innovative, forward-thinking experts, Latitudes is a modern management platform for lifestyle hotels and resorts where creative concepts connect with modern travelers from urban boutique hotels to oceanside resorts.

About BPM Real Estate Group
BPM Real Estate Group ("BPM") was founded by Walter C. Bowen in 1980. Active across multiple sectors and markets, the BPM can enhance the value of its properties with superior design, intelligent development, superior customer focused property management and efficient partnerships. Dedicated to enriching lives and inspired built environments, BPM represents an unwavering commitment to quality in all aspects of a project. From concept to completion, its holistic approach unlocks value for both tenants and owners.

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