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Velton W. Showell, III, founder of Leadership Dynamics International, LLC., has released his third book "Leadership Dynamics-The Principles of Leadership," in which he invites current and aspiring leaders in the public and private sectors on a paradigm shift   of their personal and professional journeys.   The book explores keys to excelling as leaders in today's new normal and shares how leaders must not only have a full understanding of how to be a better servant to be an effective leader, but also have a full understanding how vital employees' perception and commitment is to a company's overall success.

A successful sales, marketing and hospitality industry veteran consultant and trainer to Fortune 500 companies such as Hyatt Hotels and Resorts and Starwood Hotels and Resorts, Showell consults on improving performance, productivity, as well as increasing revenues to become more dominant in the marketplace, Showell's newly released book delves into provoking concepts of requirements for leaders of today and tomorrow, to relinquish what is called by experts "cognitive entrenchment."

 "Employees or associates are the number one customer and too many leaders don't recognize that. Simply put, the frontline really is the bottom line," shares Showell.   "Serving is the secret to effective leadership and super successful companies like Ritz Carlton Hotel and Resorts and Southwest Airlines understand this," he continued.   "This dynamic way of thinking is here to stay and "Leadership Dynamics invites leaders on an introspective journey of empowerment, enlightenment, and engaging experiences, where they will choose to perform at a higher level because as leaders, they are creating an environment where associates are celebrated, rather than tolerated," said Showell.

Showell works to build and develop leadership talent across the United States and other countries across the globe and has also authored or collaborated on three other books including, "Prospecting-The Key to Your Future Success" and " Strategic Planning: Planning to WIN!" in addition to writing many published articles on business and leadership.  He is also the host of a weekly TV Show; "The Executive Think Tank," which airs on Facebook on Tuesdays @ 2:00 PM.

To purchase the book "Leadership Dynamics-The Principles of Leadership," go to: .  For more information about Showell and Leadership Dynamics International, go to: .

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