Candace "The Six Figure Spa Chick", Holyfield-Parker is the founder and the
Creative mind behind the Black Spa Expo (specifically created for minority spa professionals) and
The Black Spa Magazine. She is best known for her Award-Winning spa parties and her business instructional classes designed to empower millennial business owners. She has written over 30 e-books (for spa professionals) and has been invited to speak on mainstages internationally. A trailblazer in her own right, Holyfield-Parker has assisted over 500 spa owners not only launch their salon but create a six-figure income while doing so. Her work in the industry has not gone unnoticed. She has graced the stages and pages of some of the most coveted beauty magazines (Entrepreneur, Black Enterprise, Rolling Out, Afro-Tech, Yahoo.Business, etc) and expos. She has been the voice for African American spa owners b/c so many have been ignored or muted. This prompted the development of The Black Spa Expo and The Black Spa Magazine.
As a humanitarian and advocate for Black women enterprises, Candace Holyfield has become the trusted voice within her generation. Her raw style of communication, with her flair for marketing has quickly made her an Instagram favorite. Candace Holyfield hosted the Third Annual "Black Spa expo" September 17 -19th in Candace's hometown, Memphis, TN. This event included premier minority beauty brands from around the country. With great speakers, topics, and think tanks, Candace has designed an experience that will take her attendees to another level in business and in their mindset. The Black Spa Expo was a SOLD OUT EVENT with over 2500 participants both in person and virtual.
Candace also opened up availability to her private training program the weekend of the Black Spa Expo, entitled "Candyland University". She provided her guests with a sneak peek and early enrollment opportunities. This program will provide real time, digital training for spa professionals. It will be open for enrollment to the public within the next 30 days. Stay tuned!
Through her countless efforts to be a driving force of change, Holyfield has been featured in national media platforms such as American Spa, Fox 54, BET, Fox 13, FOXSOUL, HELLO BEAUTIFUL, ROLLING OUT & The Essence Music Festival.