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The Destination's Tourism Authority Generated Nearly 150 million dollars in Economic Impact for the Destination of Reno Tahoe and Reports Record-Breaking ADR

Charles Harris

The Reno-Sparks Convention and Visitors Authority (RSCVA) reported a 150 million dollar economic impact in the 2020-2021 fiscal year, stemming from the strong meetings and events sector in the midst of a very tumultuous year. The destination CVB navigated setbacks and closures and generated 69 future bookings and safely hosted nearly 80 groups in addition to virtual events that contributed to the destination's resiliency, generating over a half a million room nights for the destination of Reno Tahoe. The destination ended the fiscal year, with June having one of the highest taxable room revenues recorded in the history of the RSCVA as was recently reported.

"The Reno Tahoe sales team and our partners have demonstrated tremendous perseverance, working through the intricacies and safety measures to host events and groups amidst the pandemic and the results are impressive," said Reno Tahoe President and CEO Charles Harris. "We've learned a lot over the past 18 months, and we're prepared to continue pushing forward and pivoting when necessary."


While this fiscal year presented hurdles across all industries, RSCVA worked with partners and prospects to reschedule and confirm meetings and conventions that allowed groups to experience the destination in a way that was safe and healthy. The CVB had a total of 69 convention bookings resulting in 79,663 room nights and an economic impact of $89,129,354. The sales team easily pivoted to engaging with meeting planners in virtual events that helped to create 252 new leads representing 487,290 room nights and eventually hosted 21 successful in-person meetings.

In addition to those 21 meetings, the RSCVA hosted 56 sports groups bringing in 98,205 room nights, resulting in $61,083,098. This included hosting the United States Bowling Congress Women's Championships, the first tournament in the newly remodeled National Bowling Stadium.

During the 20-21 fiscal year, the destination prioritized ensuring the event facilities were safe for visitors when they were once again able to meet in person. The CVB's meetings, conventions, trade shows and sports events facilities all achieved Global Biorisk Advisory Council® (GBAC) STAR™ accreditation. The facilities adopted stringent protocols for cleaning, disinfections and infectious disease prevention at the Reno-Sparks Convention Center, Reno Events Center, National Bowling Stadium, and the Reno-Sparks Livestock Events Center.

As previously reported, June 2021's Taxable Room Revenue in Washoe County was up 22.1%, from $37,021,090 to $45,219,688, compared to June 2019, and Average Daily Rates (ADR) increased 21.8%, from $116.34 to $141.70, marking the highest ADR ever recorded for a single month.

To learn more about the RSCVA's success in the 2020-2021 fiscal year, watch a recap here:      

About Reno Tahoe

Reno Tahoe is a dynamic, four-season resort destination in a spectacular natural setting - where America's largest alpine lake meets "The Biggest Little City in the World." Here, genuine Western heritage and hospitality are served up alongside a region in the midst of an exciting transformation, offering travelers world-class attractions, outdoor adventure and an annual calendar of cultural, culinary and sporting events. Reno Tahoe is marketed by the Reno-Sparks Convention and Visitors Authority (RSCVA), an organization established in 1959 to promote convention and tourism business in Washoe County, which includes Reno, Sparks and North Lake Tahoe. For more information, go to