Recently during the start of the Covid-19 pandemic, this 30-year hospitality industry veteran and HBCU alum of Alabama A&M University. Mr. Bobby" SWOB-BOB" Demby launched HBCUHotels.com - a website that provides clients with the best possible hotel room rates for their annual homecoming and sports classic events.

Alumni and friends of HBCUs have become increasingly frustrated with hotels that charge exorbitant room rates and miscellaneous fees during HBCU annual events and celebrations. While it is common practice for hoteliers to increase their prices during high-demand times, it has been alleged that in many cases, they are charging significantly more than for other citywide or widely attended events. This practice adversely affects HBCU event attendees by pricing many out of the experience (especially younger alumni), not to mention lending itself to the appearance of discriminatory behavior.

Demby utilizes his years of hospitality sales knowledge and stellar reputation with hoteliers and customers to negotiate reasonable rates offered through the website. This will be a needed tool when the world opens back up, as many events were cancelled or delivered virtually due to the COVID-19 pandemic. HBCUs are looking forward to the opportunity to welcome back alumni and friends for 2021 festivities.

Events currently under contract include: Magic City Classic , Columbus Classic, Turkey Day Classic, Labor Day Classic and over 25 HBCU Homecomings in various cities. While all events are not yet available on the website, negotiations are taking place to hopefully allow the site to offer all HBCU alumni and friends great rates at reputable hotels.