Following the death of George Floyd and the overwhelming response nationwide, seven Black executives from destination marketing organizations across the country partnered on a video to share their experiences and encourage an open dialogue about race and racism throughout their lives and in the tourism industry. Running 8 minutes and 38 seconds, “5 Questions About Race” takes less time to view than the 8 minutes and 46 seconds that George Floyd had a knee on his neck when he was murdered on May 25, 2020.

“There are a few reactions as this public conversation continues: some people are concerned; some don’t know what to say; some are scared; and some, unfortunately, will remain ignorant,” said Elliott L. Ferguson, II, president and CEO, Destination DC. “But these are discussions we need to have and then follow them with action if we are to effect real change in our country, so I encourage everyone to have open and honest dialogue.”