Black Meetings & Tourism - STAR WARS: GALAXY'S EDGE UNVEILED TO THE WORLD IN EPIC GRAND OPENING CEREMONY AT DISNEYLAND PARK

Industry Briefs
STAR WARS: GALAXY'S EDGE UNVEILED TO THE WORLD IN EPIC GRAND OPENING CEREMONY AT DISNEYLAND PARK
Disney Chairman and CEO Bob Iger joined by George Lucas, Harrison Ford, Mark Hamill and Billy Dee Williams to Mark Historic Moment for The Walt Disney Company The Walt Disney Company celebrated the momentous dedication of Star Wars: Galaxy's Edge recently in an epic ceremony at Disneyland Park. Disney chairman and CEO Bob Iger unveiled the largest and most technologically advanced single-themed land expansion ever in a Disney park, which opened to the general public at Disneyland Park on May 31, and also at Disney's Hollywood Studios at Walt Disney World Resort in Florida on Aug. 29. "Star Wars: Galaxy's Edge is absolutely amazing and we are thrilled to finally share it with the world," said Iger. "Now, for the first time, fans will be able to immerse themselves in the iconic stories that have captured audiences' imaginations for decades and live their own Star Wars adventures in the most creative, innovative and ambitious land we've ever built." To dedicate Star Wars: Galaxy's Edge, Iger was joined in front of the *Millennium Falconby Star Wars* icons including George Lucas, Harrison Ford, Mark Hamill and Billy Dee Williams. In a ceremony set to the soaring John Williams score composed especially for the land, global media and invited guests were the very first to see the fastest hunk of junk in the galaxy roar to life. "With Star Wars: Galaxy's Edge, Disney is redefining the theme park experience and setting a new bar for experiential storytelling," said Bob Chapek, chairman of Disney Parks, Experiences and Products. "From each authentic detail to the land's jaw-dropping scale, Star Wars: Galaxy's Edge exceeds every expectation." Since opening to the public at Disneyland Resort and when it opens at Walt Disney World Resort on Aug. 29, guests will be transported to the remote planet of Batuu, full of unique sights, sounds, smells and tastes. Guests can become part of the story as they sample galactic food and beverages, explore an intriguing collection of merchant shops and take the controls of the most famous ship in the galaxy aboard Millennium Falcon: Smugglers Run. Phase two, opening later this year, will feature Star Wars: Rise of the Resistance, the most ambitious, immersive and advanced attraction ever imagined, which will place guests in the middle of a climactic battle between the First Order and the Resistance and will blur the lines between fantasy and reality. In light of tremendous demand, Disney made the decision to open the land in phases to allow guests to sooner enjoy the one-of-a-kind experiences that make Star Wars:* Galaxy's Edge so spectacular. Once guests step foot on Batuu, they will be part of the action as it unfolds around them, and their interactions with the Play Disney Parks mobile app will deepen their engagement with the land - the first land within a Disney park designed to integrate with the app. They may choose to aid a smuggler, join the Resistance or pledge their loyalty to the First Order. This depth of storytelling is part of the total immersion that will distinguish the two, 14-acre lands from any other themed land in history. The new lands build off decades of collaboration between Walt Disney Imagineering and Lucasfilm Ltd.*, a global leader in film, television and digital entertainment production, including the Star Wars* franchise. The work on Star Wars between these two creative powerhouses dates back to 1987, when the groundbreaking Star Tours attraction opened at Disneyland Park in California. Reservations are required to enter Star Wars: Galaxy's Edge at Disneyland Park now to June 23. Guests visiting during this time will need valid theme park admission and a reservation to enter the new land. After June 23, reservations will no longer be required to visit Star Wars: Galaxy's Edge.

Industry Briefs

STAR WARS: GALAXY'S EDGE UNVEILED TO THE WORLD IN EPIC GRAND OPENING CEREMONY AT DISNEYLAND PARK

Disney Chairman and CEO Bob Iger joined by George Lucas, Harrison Ford, Mark Hamill and Billy Dee Williams to Mark Historic Moment for The Walt Disney Company

The Walt Disney Company celebrated the momentous dedication of Star Wars: Galaxy's Edge recently in an epic ceremony at Disneyland Park. Disney chairman and CEO Bob Iger unveiled the largest and most technologically advanced single-themed land expansion ever in a Disney park, which opened to the general public at Disneyland Park on May 31, and also at Disney's Hollywood Studios at Walt Disney World Resort in Florida on Aug. 29.

"Star Wars: Galaxy's Edge is absolutely amazing and we are thrilled to finally share it with the world," said Iger. "Now, for the first time, fans will be able to immerse themselves in the iconic stories that have captured audiences' imaginations for decades and live their own Star Wars adventures in the most creative, innovative and ambitious land we've ever built."

To dedicate Star Wars: Galaxy's Edge, Iger was joined in front of the Millennium Falconby Star Wars icons including George Lucas, Harrison Ford, Mark Hamill and Billy Dee Williams. In a ceremony set to the soaring John Williams score composed especially for the land, global media and invited guests were the very first to see the fastest hunk of junk in the galaxy roar to life.

"With Star Wars: Galaxy's Edge, Disney is redefining the theme park experience and setting a new bar for experiential storytelling," said Bob Chapek, chairman of Disney Parks, Experiences and Products. "From each authentic detail to the land's jaw-dropping scale, Star Wars: Galaxy's Edge exceeds every expectation."

Since opening to the public at Disneyland Resort and when it opens at Walt Disney World Resort on Aug. 29, guests will be transported to the remote planet of Batuu*, full of unique sights, sounds, smells and tastes. Guests can become part of the story as they sample galactic food and beverages, explore an intriguing collection of merchant shops and take the controls of the most famous ship in the galaxy aboard Millennium Falcon: Smugglers Run.

Phase two, opening later this year, will feature Star Wars: Rise of the Resistance, the most ambitious, immersive and advanced attraction ever imagined, which will place guests in the middle of a climactic battle between the First Order and the Resistance and will blur the lines between fantasy and reality. In light of tremendous demand, Disney made the decision to open the land in phases to allow guests to sooner enjoy the one-of-a-kind experiences that make Star Wars: Galaxy's Edge so spectacular.

Once guests step foot on Batuu, they will be part of the action as it unfolds around them, and their interactions with the Play Disney Parks mobile app** will deepen their engagement with the land - the first land within a Disney park designed to integrate with the app. They may choose to aid a smuggler, join the Resistance or pledge their loyalty to the First Order. This depth of storytelling is part of the total immersion that will distinguish the two, 14-acre lands from any other themed land in history.

The new lands build off decades of collaboration between Walt Disney Imagineering and Lucasfilm Ltd., a global leader in film, television and digital entertainment production, including the Star Wars franchise. The work on Star Wars between these two creative powerhouses dates back to 1987, when the groundbreaking Star Tours attraction opened at Disneyland Park in California.

Reservations are required to enter Star Wars: Galaxy's Edge at Disneyland Park now to June 23. Guests visiting during this time will need valid theme park admission and a reservation to enter the new land. After June 23, reservations will no longer be required to visit Star Wars: Galaxy's Edge.