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Industry Briefs

On August 14-16, 2019 Black Meetings & Tourism Media is proud to report another successful Hosted Buyer Event in Ft. Lauderdale Florida.    BM&T vetted and brought together 10 prospective buyers.   Attendees were the event managers of prominent African-American organizations to include the World Conference of Mayors, National Congress of Black Women, and National Dental Association, to name a few.


The group’s overnight accommodations were at B Ocean Resort Fort Lauderdale.    Nestled right up to the Atlantic ocean, this hotel was selected for it’s proximity to the FLL Airport, it’s “beach chic” rooms and one of a kind “Wreck Bar” which they visited on the first night.   Sales Manager Judi Hartstein worked with the group from concept to completion.   A notable moment was when Judi masterfully used the guest manifest to bring out an unprompted birthday cake for one of the buyers who happened to be celebrating his special day.   The illustrious guests sipped coconut water from branded coconuts as they watched the BOcean world famous mermaid show.   With nightly surprises along the way, the BM&T team picked the perfect partner to be the host hotel.


Over the course of three intense days, the guests had the opportunity to visit several event venues including the African American Library and Cultural Center and a guided tour with the staff of the Urban League. One of the crowd favorites was a stopover at Bahia Mar.   Anneessa Reid, Senior Sales Manager, reports that her team had as much fun planning for this esteemed group as they did enjoying the experience.   Uniquely planned tours of the property and the CryStyle Jazz Trio set the stage for an appropriately titled Soulful Brunch.   The cuisine featured cultural favorites such as Fried Chicken & Waffles, Grits, Fried Green Tomatoes and Sautéed Okra to name a few, all eaten on tables adorned with Kente Cloth.   There was a new discovery at each stop on the agenda, which wrapped up with a 5-course elegant seafood meal served family style by the Diplomat.


With over a dozen events in the 3-day period, the hosts, Greater Ft. Lauderdale CVB, represented by Albert Tucker, vice president of Multicultural Business Development, were able to spend hours of quality time with each guest.   Arthur Bronson with the International Federation of Black Bass Anglers bragged that he had the opportunity to spend over 40 minutes one on one with Tucker and is actively pursuing his meeting in Ft. Lauderdale in October 2020.


All in all, a small-targeted Hosted Buyer Event bought to you by Black Meetings & Tourism is a win- win for all parties.   By teaming up with a seasoned event design company, each buyer can experience a destination in an original light and walk away with new ideas they can monetize immediately.    The event partners will have a new group of friends to which they can begin to serve immediately.   Because these events are such investments in time and resources, the CVB will gain appreciation for seamlessly bringing the right parties together for a successful venture.   Our partners can prepare for the inauguration of a buzz that is certain to be carried forward.


Please contact Sol Herbert at Black Meetings & Tourism Media at (818) 694-7830 to reap the benefits of promoting your entire area to the African-American Community in this format. This market exceeds 72 Billion dollars annually.  If your city’s growth strategy includes this market, call to bring a Hosted Buyer Event to your destination.