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Industry Briefs
Popular 'In the Know' Campaign Recognized at Event on Sept. 22

The Explore St. Louis In the Know ad campaign featuring award winning actor and star of NBC's "This is Us," Sterling K. Brown, was honored recently with two EMMY® Awards by the National Academy of Television Arts & Sciences Mid-America Chapter.  The campaign highlights St. Louis' lesser-known aspects that make the city special. In the spots, Brown shares what he loves about St. Louis, the city he calls home

Created in partnership with advertising agency H&L Partners and produced by Bruton Stroube, the series was awarded EMMYs for ' Best Commercial Campaign' and ' Best On-Camera Talent - Performer/Host.'

"First and foremost, we want to thank Sterling for his involvement in the project, as there is no better ambassador for St. Louis and our entire community," said Brian Hall, Chief Marketing Officer, Explore St. Louis. "We also want to recognize the two local partners who helped us bring this campaign to life, H&L Partners and Bruton Stroube. Along with Sterling, their creative efforts have helped us craft a memorable and timeless campaign that we are all exceptionally proud of."

The Mid-America chapter was chartered in 1962 and began honoring outstanding achievement in this region with local EMMY awards in 1976. It includes the television markets primarily in Missouri, Arkansas and Illinois and surrounding DMAs: St. Louis, Kansas City, Little Rock, Springfield (MO), St. Joseph, Columbia-Jefferson City, Joplin-Pittsburg, Quincy-Hannibal-Keokuk, Ottumwa-Kirksville, Davenport-Rock Island-Moline, Paducah-Cape Girardeau-Harrisburg, Champaign-Springfield-Decatur, Fort Smith-Fayetteville-Springdale-Rogers, Jonesboro, Monroe-Eldorado and Shreveport (LA).

To view the campaign and more information about Brown's participation in the project, visit