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Tourism Specialists Form One-Of-A-Kind Consortium Called Primapact

PRIMAPACT Offers Broad Experience and Expertise to Grow the Travel and Tourism Sector

A unique and experienced group of tourism specialists announced recently a new consortium called PRIMAPACT to help promote and advocate for the travel and tourism industry, as well as related economic sectors. Comprised of a group of principals who bring unprecedented depth of experience in the fields of policy, research, international development, marketing, advocacy, public relations, advertising, communications, and training, PRIMAPACT will work to help clients tackle the complex economic issues and hurdles facing tourism today.

"At PRIMAPACT, our skilled principals understand that modern service firms have to adapt to changing demographics, business models, and workplace operations in order to provide innovative solutions to our clients. With our breadth of experience across the tourism industry and our commitment to a collaborative approach, PRIMAPACT offers the travel and tourism sector an unmatched level of service," said Steve Richer, PRIMAPACT managing principal.

From taxation to health care to a globally competitive market, the issues facing today's tourism developers and marketers can make it difficult to find the full scope of necessary services that yield positive, lasting results. That is why PRIMAPACT offers a cohesive, strategic approach leveraging the expertise and networks of our principals who are each strongly qualified when it comes to tourism and travel and other economic development efforts.

"Each of us has a breadth and depth of knowledge from a range of fields, but we also share a knowledge and passion for the travel and tourism industry," said Mark Begich, PRIMAPACT principal and recognized national tourism policy leader for his work during his term as United States Senator and co-chair of the U. S. Senate Tourism Caucus. "With decades of experience in the tourism industry, we have established ourselves as thought leaders, and now we are excited to come together and bring that collective wisdom to our clients. PRIMAPACT looks forward to bringing our approach to national, regional, and local tourism marketers, industry developers, operators, and distributors, and the host of related players in the global tourism economy."

PRIMAPACT'S main office is located in the Washington D.C. area, but through its network, the consortium has presence in New York, Chicago, Houston, Scottsdale, and the Mississippi Gulf Coast.  To learn more about the principals and services of PRIMAPACT, please visit their website at

PRIMAPACT Principals include :

  • Steve Richer, Richer Advisors, federal tourism lobbyist, and former destination marketer
  • Mark Begich, former senator of Alaska and CEO of Northern Compass Group LLC
  • Andres Hayes, general manager at Mansion on O Street, certified trainer
  • Carlos Alcazar, founding partner, Culture ONE World and managing director Multicultural of The Tombras Group
  • Cathleen Johnson, managing director of Percepture Travel and former head of Travel Division, Edelman, world's largest public relations firm
  • Art Sackler, principal in the law and policy firm of Sackler, Brinkmann & Hughes LLC and former executive director Interactive Travel Services Association
  • Roger Rickard, partner, Voices in Advocacy, speaker and publisher
  • Laura Mandala, managing director Mandala Research and former U. S Travel and Tourism Advisory Board member
  • Gail Adams, director of Communications, International Association of Geophysical Contractors, former director of Intergovernmental and External Affairs, U. S. Department of the Interior