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Industry Briefs
South African Airways Hosts 7th Annual Africa Showcase In North America

Travel specialists welcomed more than 30 African suppliers in
Los Angeles, Dallas, Boston and Toronto  

South African Airways (SAA), the national flag carrier of South Africa and Africa's most awarded airline, hosted its 7 th annual Africa Showcase in North America, from September 29 to October 7.  The Africa Showcase visited Los Angeles, Dallas, Boston and for the first time, was hosted in Toronto, Canada.  The events were very successful in every city where 260 local travel specialists came to learn more about Africa's tourism products and services.

The Africa Showcase is the largest travel trade event in North America featuring exclusively African suppliers that included a portfolio of destination tourism organizations, hotels and safari lodges. The show brings Africa travel specialists the latest trends on the region's products and services, enabling those who participate to boost their sales to the increasingly popular destinations throughout Africa.  Each year, the Africa Showcase in North America is presented by SAA and On Show Solutions, a South Africa based event organizer. 

"We are very proud to see the Africa Showcase getting more popular every year," said Stroebel Bekker, vice president of Sales in North America for South African Airways. "This event is all about educating the North American travel specialists, while introducing them to the diversity of products and destinations Africa has to offer."

"The Africa Showcase is a global roadshow that takes Africa directly to the tourist source market," says Amanda Margison, managing partner of On Show Solutions.  "Our trip to North America is always a highlight for our suppliers as our partnership with South African Airways ensures the quality of the business meetings are productive and fulfilling."

The following suppliers participated in the Africa Showcase:

  •       African Sun Hotels
  •       Cape Town Tourism
  •       Zambia Tourism Board
  •       Airlink
  •       SA Express
  •       Namibia Tourism Board
  •       An African Anthology
  •       Cresta Hotels
  •       Gooderson Leisure
  •       Steenberg Hotel
  •       The Thornybush Collection
  •       Tsogo Sun
  •       Isibindi Africa Lodges
  •       Durban Tourism
  •       Newmark Hotels, Reserves and Lodges
  •       One & Only Cape Town
  •       Peermont Hotels and Casinos
  •       Rainbow Tourism Group
  •       City of Johannesburg
  •       South African Tourism
  •       African Luxury Hideaways
  •       Anantara
  •       Seychelles Tourism
  •       Shamwari Group
  •       City Lodge Hotel Group
  •       Namibia Exclusive Safaris
  •       Namibia Wildlife Resorts
  •       Vineyard Hotel and Spa
  •       Virgin Limited Edition
  •       Winchester Mansions
  •       South African Airways Vacations


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