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Industry Briefs
Puerto Rico Launches Groups And Incentive Campaign At World Travel Market In Brazil


Meet Puerto Rico is launching a special promotion at World Travel Market (WTM) Latin America , the main Latin American travel industry show, held annually in Sao Paulo, Brazil . This three-day event provides an important platform for Meet Puerto Rico to raise awareness and secure business in Latin America, one of the most important regions of the travel and tourism industry worldwide.

“Escape the Meeting Blah!” campaign provides attractive benefits to international event organizers, providing incentives to encourage participation.  The promotion started on April 20 and runs through June 30, 2015.  As part of the incentive, Meet Puerto Rico will offer groups ten dollars for each room per night for groups/meetings of any size for contracts signed during the promotion period. This contribution may be used only for outsourcing suppliers, such as food, trips, entertainment, audiovisual, décor, and transportation. Also, Meet Puerto Rico’s team will help coordinate a site-inspection to Puerto Rico so planners can experience the destination in a way like no other.


Milton Segarra , president & CEO of Meet Puerto Rico, said that this event represents a great potential for the island’s meeting and convention offerings. "The promotion is an excellent tool for generating interest in the destination. Our brand managers and sales representatives have already generated good business leads and initial reports show this has been well received by corporate event planners from Brazil and other international markets,” he remarked.

For more information, contact Meet Puerto Rico at (800) 875-4765, or visit www.meetpuertorico.com.


Meet Puerto Rico is a non-profit organization established in 1962 to drive meetings, conventions, trade shows and incentive groups to Puerto Rico.  With offices in San Juan, Meet Puerto Rico strengthens Puerto Rico’s competitive position in the Americas and abroad by increasing awareness of the Island’s outstanding meeting facilities and services, and produces approximately $110 million to the local economy.  Meet Puerto Rico can be reached at info@meetpuertorico. com or at its website www.meetpuertorico.com.  For more information on the Convention Center visit www.prconvention.com .  Meet Puerto Rico is accredited by the Destination Marketing Association International (DMAI) as an elite destination marketing organization. DMAI is the world’s largest association of CVBs, representing more than 600 destination management organizations in more than 25 countries.
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