Black Meetings & Tourism - BJCC Arena To Take On The Name "Legacy Arena At The BJCC"

Industry Briefs
BJCC Arena To Take On The Name "Legacy Arena At The BJCC"
Title Sponsorship Agreement Extends Through 2019 Effective Jan. 1, 2015, the BJCC Arena will take on the name of Legacy Arena at the BJCC, The Birmingham-Jefferson Convention Complex and Legacy Community Federal Credit Union announced recently. Under a 5-year, $2 million agreement approved in December by the Birmingham-Jefferson Civic Center Authority, the arena will be branded with a new "Legacy Arena" logo, which will be visible on the arena's interior and exterior as well as in its ads, social media and digital platforms. Birmingham-based Red Mountain Entertainment brokered the partnership between the BJCC and Legacy. In 2016, the 18,000-seat arena will mark its 40^th anniversary. About Legacy: Legacy opened its doors as University Federal Credit Union in 1955 to serve the University of Alabama at Birmingham community. After serving the education and healthcare industries for over 50 years, the credit union expanded their field of membership to include the 7-county Greater Birmingham Hoover Metropolitan Statistical Area and implemented the name change at the beginning of 2006. As a community-chartered Credit Union, anyone who lives, works, worships or attends school in Jefferson, Shelby, Bibb, Chilton, Walker, Blount and St. Clair counties is eligible for membership. About the BJCC The Birmingham-Jefferson Convention Complex is Alabama's foremost convention, meeting and entertainment center. It is home to two exhibition halls offering generous space for trade shows and exhibitions and three entertainment venues including the state's largest Arena and Concert Hall. The BJCC campus also includes Alabama's largest hotel in the 757-room Sheraton Birmingham as well as The Westin Birmingham Hotel and the Uptown Entertainment District.

Industry Briefs

BJCC Arena To Take On The Name "Legacy Arena At The BJCC"

Title Sponsorship Agreement Extends Through 2019

Effective Jan. 1, 2015, the BJCC Arena will take on the name of Legacy Arena at the BJCC, The Birmingham-Jefferson Convention Complex and Legacy Community Federal Credit Union announced recently. Under a 5-year, $2 million agreement approved in December by the Birmingham-Jefferson Civic Center Authority, the arena will be branded with a new "Legacy Arena" logo, which will be visible on the arena's interior and exterior as well as in its ads, social media and digital platforms. Birmingham-based Red Mountain Entertainment brokered the partnership between the BJCC and Legacy.

In 2016, the 18,000-seat arena will mark its 40^th anniversary.

About Legacy:

Legacy opened its doors as University Federal Credit Union in 1955 to serve the University of Alabama at Birmingham community. After serving the education and healthcare industries for over 50 years, the credit union expanded their field of membership to include the 7-county Greater Birmingham Hoover Metropolitan Statistical Area and implemented the name change at the beginning of 2006. As a community-chartered Credit Union, anyone who lives, works, worships or attends school in Jefferson, Shelby, Bibb, Chilton, Walker, Blount and St. Clair counties is eligible for membership.

About the BJCC

The Birmingham-Jefferson Convention Complex is Alabama's foremost convention, meeting and entertainment center. It is home to two exhibition halls offering generous space for trade shows and exhibitions and three entertainment venues including the state's largest Arena and Concert Hall. The BJCC campus also includes Alabama's largest hotel in the 757-room Sheraton Birmingham as well as The Westin Birmingham Hotel and the Uptown Entertainment District.