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Industry Briefs
Reggie Sears Winner Of BM&T's Virginia Beach Getaway Social Media Contest


In mid-July 2013, Black Meetings & Tourism initiated its maiden Social Media Contest when it posted an article entitled Virginia Beach, A Great Meeting & Vacation Destination on its Fecebook page.  The compelling story, which touted the considerable attributes of this vibrant and diverse East Coast resort and meetings destination, garnered over 11,200 views, from BM&T followers.

Viewers who "Liked" and" Shared" this story on Black Meetings & Tourism's Facebook page were automatically entered into a drawing for two free round trip tickets on United Airlines to Virginia Beach and a free three-night stay for two at the spectacular Hilton Virginia Beach Oceanfront resort. 

In a random drawing of qualifying entrants, Reggie Sears, CMP was selected as the contest winner.  Sears is an independent meeting planner and owner of Sears Enterprises, which recently relocated to the Los Angels area.  Upon hearing of his good fortune, Sears said "Two words describe how I felt when I got the news that I was the winner of BM&T magazine's Virginia Beach Getaway: shocked and ecstatic!  And to make It even better, I can take it during my birthday month," he added.

Sears, along with his companion, will enjoy their hosted getaway in March.  In the words of Tade Allen, "We look forward to having Mr. Sears and his friend as guests and will work to make their stay a treat!"  Allen is director of Sales and Marketing at the 289-room Hilton Virginia Beach Oceanfront.

According to Solomon J. Herbert, publisher/Editor-in-Chief of Black Meetings & Tourism, "I want to personally thank Tade Allen, Al Hutchinson, vice president of Convention Sales & Marketing at the Virginia Beach Convention & Visitors Bureau, and Geralyn Stevens, Diversity & Niche sales manager at United Airlines.  It was through their generous support that we were able to successfully pull off our first social media contest getaway.  Now that we have a prototype that works, in the months and years ahead we will be announcing other getaway contests to a number domestic destinations, and perhaps even a few international destinations as well.

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