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Industry Briefs
Philadelphia Convention And Visitors Bureau Renews Destination Marketing Accreditation


The Philadelphia Convention and Visitors Bureau ( PHLCVB) announced recently that it has received accreditation renewal from the Destination Marketing Accreditation Program (DMAP).  DMAP is an international accreditation program developed by the Washington, DC based Destination Marketing Association International (DMAI).  In maintaining DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has continued to demonstrate a significant measure of excellence in destination management and marketing. 

"The PHLCVB is honored to receive the Destination Marketing Accreditation Renewal from DMAP," said Jack Ferguson, president and CEO of the PHLCVB.  "Philadelphia's continued growth as a destination for international visitors is the result of the PHLCVB's strategic partnerships with key players such as Mayor Michael Nutter and international attractions like the Philadelphia Orchestra.  The success of these efforts becomes apparent in acknowledgments such as DMAP accreditation and Philadelphia's recognition as the 13th most visited American city."

"By successfully renewing their DMAP accreditation, the PHLCVB has maintained their commitment to quality programs and services. DMAP accreditation communicates to Philadelphia's community stakeholders and potential visitors that PHLCVB has attained a measure of excellence, assuring that their trust is well placed and their business is in good hands." said Jack Wert, DMAP board chair.

The Philadelphia Convention & Visitors Bureau (PHLCVB), www.discoverPHL.com, a private non-profit membership corporation, is the official Tourism Promotion Agency for the City of Philadelphia globally, and the primary sales and marketing agency for the expanded Pennsylvania Convention Center. The PHLCVB competes with its counterparts worldwide for convention and tourism business. The organization has departments dedicated to the multicultural, sports, and life sciences markets.

DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.

DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination management and marketing.  For additional information on DMAP visit www.destinationmarketing.org.

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