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Industry Briefs
Orlando Sets All-New Record For United States With 59 Million Visitors In 2013


V
isit Orlando President and CEO George Aguel announced that Orlando welcomed 59 million visitors in calendar year 2013, setting an all-time record for U.S. destinations. The record-breaking figure represents a three percent increase over the previous milestone set in 2012.

The news was made at IPW, the premier international travel conference hosting more than 6,000 buyers, suppliers and media.

"We are so pleased to announce this incredibly exciting news on the closing day of IPW 2014, when travel industry professionals around the world shift their sights toward next year's IPW event in Orlando," said Aguel. "Thanks to the strong global marketing and sales efforts of our team at Visit Orlando and the leadership of our tourism members and community leaders who share a common vision for our destination, Orlando continues to lead the nation as its most visited destination."

When new economic impact figures are released later this year, 2013 visitation is estimated to increase the more than $52 billion in economic impact that travel and tourism had on the Orlando community in 2012. One in three jobs in Orlando is a result of tourism, with over 380,000 jobs supported by visitor spending. 

Orlando is experiencing one of the most significant expansion periods in the destination's history. Universal Orlando Resort will open the world's first centrally themed, multi-park experience this summer by expanding The Wizarding World of Harry Potter across both of its theme parks. SeaWorld Orlando recently opened Antarctica: Empire of the Penguin - the biggest expansion in its company's history, while Walt Disney World Resort will complete a multiyear project that is doubling the size of Fantasyland when it debuts the Seven Dwarfs Mine Train coaster this summer.

If that was not enough, a variety of additional attractions and enhancements to the popular retail, dining and entertainment districts are underway. By 2017, Orlando will be among the first destinations with on-airport intermodal facilities in the U.S. and the first airport in Florida to conveniently support air travel, ground transportation and rail.

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