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Industry Briefs
New Director Of Global Sales For The Montego Bay Convention Centre


"Sandra Daley Francois brings over twenty years of distinguished experience in management positions in Convention Sales/Services - servicing numerous meetings and conventions with economic impact well over 1 billion in the tourism sales and marketing industry, she is well positioned to understand customer needs and propose effective Sales and Marketing management solutions," says Dittie Guise, general manager of the Montego Bay Convention Centre.

"I'm honored to be part of the Montego Bay Convention Centre and playing a leadership role on the sales and marketing and public relations team," says Daley-Francois. "I look forward to bringing innovative solutions to the market that I have spent most of my life serving."

As director of Global Sales, Marketing and Public Relations, for the Montego Bay Convention Centre, Daley-Francois will be responsible for developing and executing MBCCs market development, sales, public relations and new business plans.  From the Montego Bay office, she will supervise the US sales and marketing, identify market opportunities and fulfill market needs, ensure delivery of quality solutions, and meet short- and long-term business goals.  She will maintain strong working relationships with current customers and prospects, and will be pivotal in team building and sales force management.

Daley-Francois has led a professional career with several impressive hospitality organizations.

She previously worked for the Greater Miami Convention & Visitors Bureau (GMCVB) - covering the market segment of Latin American, Caribbean and the Southeast USA and the Partnership Development Divisions where she oversaw GMCVB's partnership outreach which includes approximately 1,500 industry stakeholders.

Daley-Francois returned to Montego Bay, her hometown, after over 30 years in the United States to utilize her experience in leveraging and securing international meetings and conventions for the Montego Bay Convention Center in an effort to accomplish business growth, to communicate the vision for the brand, to establish brand recognition with a wider range of meeting professionals and to be instrumental in its continued success.

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