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Industry Briefs
Visit Orlando Names Lattimer Communications To Handle African-American Assignment

Atlanta-based Lattimer Communications, Inc., announced recently the signing of its newest client, Visit Orlando, Orlando's official marketing organization. Lattimer Communications will serve as a marketing consultant to target specifically the African-American market with services focused primarily on advertising, media buying, and events.

"We brought on Lattimer Communications because of their in-depth knowledge of the African-American market, particularly the female segment," said Danielle Courtenay, chief marketing officer at Visit Orlando. "Lattimer Communications' key insights to reaching the female segment, who in most cases make the majority of the travel decisions, provides us with a unique and valuable approach to increase our market-share of the coveted upscale African-American traveler."

"We're very excited about beginning a partnership with Visit Orlando," said Sarah Lattimer, president of Lattimer Communications. "The opportunity to market a beloved destination, such as Orlando, to the upscale African-American market is exciting. In addition to the theme parks, Orlando has many of the amenities that this market desires from a travel destination such as shopping, golf, tennis and dining. It is our charge to make sure that message is conveyed to this highly profitable segment."

Lattimer Communications, Inc. is a minority- and female-owned marketing communications agency that specializes in crafting strategically-sound and innovative programs for multicultural consumer groups, including the African-American, particularly female, and Latino segments. Past and current clients include: Georgia Power Company, SunTrust Bank, The Coca-Cola Company, DeKalb Medical at Hillandale, and the Georgia Department of Labor, among others.  For more information on Lattimer Communications, please call (404) 526-9321 or visit

Visit Orlando is the branding, sales and marketing organization responsible for positioning Orlando as the destination of choice for leisure and meetings business for the economic benefit of the community. Orlando is the No. 1 most visited destination in the United States. In 2011, it welcomed a record 55.1 million leisure and business travelers. Orlando expects to exceed that record and maintain its position as the country's top destination when final figures for 2012 are released this spring. For more information on Visit Orlando please go to
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