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Stay-A-Day, See Our USA African-American Travel Initiative Launched


Black Meetings & Tourism
magazine (BM&T), in collaboration with Travel Professionals of Color (TPOC) and The National Association of Black Hotel Owners, Operators & Developers, (NABHOOD), announces Stay-A-Day .. See OUR USA, a 36 month program, encouraging all international and domestic travelers and conference attendees to extend their U.S. travel experience to enjoy a day, or more, of America’s unique culture, flavor and heritage from an African-American perspective.

This promotional program is designed to be in support of the Brand USA’s DISCOVER AMERICA initiative for promoting the United States to world visitors and the U.S. Travel Association’s Vote Travel campaign, THE POWER OF TRAVEL …. GET AMERICA MOVING, that showcases the diversity of travel experiences available in the United States.

The basis of the program is to ask ALL visitors and conference attendees traveling in the US to add an extra day to their itinerary and:
  • Visit an African-American Cultural and/or, Heritage Site/Venue
  • Dine at an Ethnic Eatery
  • Purchase items from African-American retail stores, artists & craft artisans
Additionally, the program suggests, if possible:
  • Book travel/tours with an African-American travel agent, tour Operator
  • Stay at a Black-owned hotel and/or bed and breakfast
  • Worship at an African-American church
It is estimated that $367.1 million in revenue would be added to the US economy each day if all international visitors extended their travel experience in this country. Approximately $1.8 billion a day would be generated if all domestic travelers included an additional day in their itineraries.
The purpose of this program is to:
  • Help revitalize the overall travel industry
  • Contribute to creating jobs in African-American communities
  • Stimulate the nation’s economy
  • Expose travelers worldwide, to the enormous cultural impact that people of African descent have made in this country.
Included in the various sectors of the travel industry and the African-American community that are being engaged to support and benefit from this Initiative are, destination marketing companies such as CVBs, and State departments of tourism, as well as:
  • Black Hotel & Bed & Breakfast Owners
  • African-American Travel Agents, Tour Operators, Group Travel Leaders
  • Black & African-American Chambers of Commerce
  • African-American Museums, Festivals & other Cultural/Historic Sites/Venues
  • African-American Meeting Planners
  • African-American Associations
  • African-American Churches
  • African-American Elected Officials
  • Major Civic Organizations
  • African-American Retailers and business owners
About Black Meetings & Tourism Magazine (BM&T)
Publishing since 1994, BLACK MEETINGS & TOURISM is the exclusive, African-American owned, awarding-winning, international trade publication for and about the $56 billion plus African-American meetings, incentives, leisure and group travel market. www.blackmeetingsandtourism.com

About Travel Professionals Of Color (TPOC)

Travel Professionals of Color is an international organization that promotes education, networking and support of minority travel professionals. This organization provides quality training to help travel specialists effectively reach the multicultural minority travel community. www.tpoc.org.

About National Association of Black Hotel Owners, Operators & Developers (NABHOOD)
The purpose of this national organization is to help African-Americans to purchase hotels. They accomplish this by finding ways to create partnerships and working with various corporate hotel franchise companies. www.nabhood.com. For more information, contact Victoria Head for Glo Herbert, (818) 709-0646, or victoria@bmtmag.com.
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