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Dallas Convention & Visitors Bureau Achieves Destination Marketing Accreditation
The Dallas Convention & Visitors Bureau announced recently that it has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an international accreditation program developed by the Washington, DC based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence.



"The Dallas Convention & Visitors Bureau is honored to receive the Destination Marketing Accreditation from DMAP," said Phillip Jones, president and CEO of the Dallas Convention & Visitors Bureau. "We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field."

"By applying for and receiving DMAP accreditation, the Dallas Convention & Visitors Bureau has demonstrated a commitment to quality programs and services, said Shelly Green, DMAP Board Chair. "Earning DMAP accreditation tells the Dallas community and potential visitors that your DMO has attained a measure of excellence assuring that their trust is well placed and their business in good hands."

About Dallas
As the No. 1 one visitor destination in Texas, the Dallas area offers the best shopping in the Southwest, a cutting-edge culinary scene led by nationally acclaimed celebrity chefs, 70,000 hotel rooms, ranging from luxury to boutique, and more than 200 golf courses. The city boasts the largest urban arts district in the U.S. with five cultural venues designed by Pritzker Prize-winning architects. In addition, the Dallas metropolitan area is the only one in the Southwest to host teams representing five major professional sports leagues, including the legendary Dallas Cowboys, world champions Dallas Mavericks and World Series finalists Texas Rangers. The Dallas area is also the largest film and television production center in Texas, the location of the Dallas Film Commission and the inspiration for the brand new "Dallas" show that aired mid-June 2012 on TNT. For additional information about the city, see www.visitdallas.com.

About the Destination Marketing Accreditation

Program DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships. DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. For additional information on DMAP visit www.destinationmarketing.org.
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