MarryCaribbean.com
, the premier website for information on weddings and honeymoons in the Caribbean (division of
Global Bridal Group), announced the launch of a public relations campaign in China with a focus on the new generation of affluent Chinese tourists. The program will target wealthy Chinese couples through a network of outbound travel opinion leaders and other platforms.
“As a company we are going from strength to strength and we have proven our business model can flourish in even the toughest economic climates,” said
Jacqueline Johnson, CEO of MarryCaribbean.com. “We felt this was the right time to take our expansion strategy to the next level and believe the market in China is ideal for us – their economy is strong and it is strategically located for future expansion.”
According to the UN World Tourism Organization Secretary General Taleb Rifai, China will become the world’s largest inbound and outbound tourist travel market within five to seven years.
The
China Tourism Academy reports that in 2010, 54 million Chinese traveled abroad spending approximately US$55 billion, a 60% increase since 2005. There were 70 million Chinese outbound tourists in 2011, up 22% year on year, and outbound tourist expenditure reached $69 billion, up 25% year on year. The Academy predicted that the number of Chinese Outbound Tourists in 2012 could reach 78.4 million, an increase of 12%, and that outbound tourism expenditure will be $80 billion, up 16% year on year.
It is with these projections in mind that the primary customer targets of the MarryCaribbean.com campaign are the urban, affluent Chinese couples living in Guangzhou, Shanghai and Beging along with the richest second tier cities of Hangzhou, Ningbo, Chengdu and Chongqing.
The social media marketing and PR campaign promotes the Marry Caribbean website and its advertisers as the leading wedding and honeymoon website customized for prospective Chinese visitors seeking information on Caribbean destinations for weddings and honeymoons. The campaign will use a network of influential Chinese travel bloggers, who will publish posts, articles, pictures and links to the Marry Caribbean website to increase the awareness among affluent Chinese travelers.
About MarryCaribbean.com
http://www.MarryCaribbean.com, is a global travel site with a distinctly personal touch. CEO Jacqueline Johnson, CTC was executive travel director of
Brides Magazine, Modern Bride, Elegant Bride, Brides Destination Weddings & Honeymoons and
Brides.com. She has also served as VP/associate publisher for
Bridal Guide Magazine. For over two decades she served on the Board of Directors of the
Caribbean Tourism Organization (CTO) with the ministers and directors of tourism for 34 separate countries, and for the past 10 years she has been a member of the Executive Committee. She is also the recipient of CTO’s Medal of Excellence as one of the 50 Most Influential Persons in the Caribbean. Johnson is Chairman of the CTO Foundation, an organization that raises funds to further the education of outstanding Caribbean citizens who have demonstrated a career commitment to tourism; and she is a Certified Travel Counselor (CTC). She is a contributor to
Travel Agent Magazine and is frequently invited to speak on the wedding and honeymoon travel market, worldwide.
She is also a member of the Association of Travel Marketing Executives, Africa Travel Association and Pacific Area Travel Association, to name a few.