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Arlington Convention & Visitors Bureau Unveils New Brand And Name: Bureau Becomes "Experience Arlington"


Celebrating 40 years of tourism marketing in Arlington, the crowd still went wild when the Arlington Convention & Visitors Bureau unveiled a new brand and identity on June 20th at the Batter’s Eye Club at Rangers Ballpark in Arlington. The non-profit, who builds and markets Arlington as a destination to leisure, business and convention travelers, introduced the new brand and look to approximately 100 of their Arlington Marketing Partners recently.

Designed by new in-house Marketing Director Ryan Callison, the new logo was created to capitalize on the past and present changes to the city’s landscape.



The new logo and “Experience Arlington” name has a retro style that is reminiscent of the rich past of Arlington. Crowds are guaranteed to still “go wild” while they experience Cowboys and college football games, Rangers baseball at Rangers Ballpark in Arlington, Six Flags Over Texas roller coasters and successful meetings at the Arlington Convention Center.

“Tourism and CVBs are evolving. We want to make sure we’re evolving with them,” said Jay Burress, president & CEO of the new Experience Arlington. “Tourism is about the experience. We want visitors to have great ones when they are here, so we’re involved in every aspect of their experience, from the marketing of it to the delivery of it to looking at the future of what experiences we can add for the leisure visitor or a convention delegate coming to town.”

The brand launch is part of a new strategy designed to broaden the city’s marketing to convention and tourism sectors that include a new website, www.experiencearlington.org and a new mobile site www.experiencearlington.mobi.
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