Magazine Online    The Authority On African-American Conventions, Incentives, & Leisure Travel
Industry Briefs
Omni Hotels & Resorts Named Top Luxury Hotel Brand
Harris Poll Equitrend

Hotel Brand Achieved Highest Score in 2011 Harris Poll EquiTrend®
Study in Luxury Hotel Category

Omni Hotels & Resorts was named the Luxury Hotel Brand of the Year in the 2011 Harris Poll EquiTrend® study conducted by Harris Interactive. The annual study measures consumer brands and their "Brand Equity" ratings driven by familiarity, quality and purchase consideration. This year's study was conducted among 25,099 U.S. consumers between January 11 and 27, 2011. A total of 1,273 brands were rated in 53 separate categories.

"We strive to provide our guests a high level of genuine, personalized service at distinctive properties across North America," said Mike Deitemeyer, president of Omni Hotels & Resorts. "Our team prides themselves on creating truly memorable experiences. We are honored by this acknowledgement."

Omni continues to put an emphasis on enriching guest satisfaction. The luxury brand's loyalty program, Select Guest, provides a heightened level of service, and guests receive immediate perks such as complimentary Wi-Fi, pressing, shoe shines, morning beverage delivery and eco-friendly housekeeping options – to name a few – as well as the ability to earn one free night for every ten nights.

For more information visit or call (800) The-Omni.

About Omni Hotels & Resorts
Omni Hotels & Resorts creates genuine, authentic guest experiences that take guests on "A Total Departure" to 50 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options. Known for its award-winning, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company's "Power of One" associate empowerment program. The brand is frequently recognized by top consumer research organizations such as J.D. Power and Associates, which ranked Omni as "Highest in Guest Satisfaction Among Upscale Hotel Chains" in its 2010 North America Hotel Guest Satisfaction Index Study(SM).
Meet Brilliantly