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Belizean Beats Is Launched At Philip Goldson International Airport

The Philip Goldson International Airport (PGIA), Belize’s primary port of entry, will now be dishing out regular doses of unique musical renditions to vacationers, as sister agencies within Belize’s Ministry of Tourism, Civil Aviation and Culture — the Belize Tourism Board (BTB) and the National Institute of Culture and History (NICH), recently launched the long-awaited Belizean Beats Program.

Being a country that proudly boasts over 10 diverse ethnic groups, the Belizean Beats program is specifically designed to introduce travelers to Belizean culture from the very onset of their time in the country. It promises to set the tempo for their entire trip as they are immediately and melodiously baptized into the very essence of the Belizean experience.

“As soon as the tourist arrives in Belize we give them a sense of what we have to offer as a vibrant tourism destination filled with culture and history,” said Seleni Matus, BTB’s director of Tourism. Also present at the Press Conference Launch at the airport was the BTB’s Marketing and Industry Relations director, Yanick Dalhouse, who shared her sentiments as well. “Today we cut the proverbial ribbon on an exciting new initiative that does so much more than just entertain; it serves as an immediate gateway to the heart of Belizean culture.” Dalhouse explained.

Defining music as the universal language, the BTB says it’s confident that this program will transliterate the nation’s heartfelt welcome into an idiom that everyone could comprehend and appreciate despite the linguistic barriers.

Performing at the PGIA on Wednesdays and Thursdays, the first group to be featured in the Belizean Beats program is the up-and-coming local band affectionately known as the Laru Beya Boys. Chosen after grueling auditions against dozens of other top musical groups, this first group has clearly earned the trendsetter position for one of the most dynamic airport programs to have ever come into existence in Belize.

The BTB and NICH have also expressed their sincerest gratitude to the management of the PGIA, as well as the Immigration and Customs Department for their support in bringing Belize Beats to life.
So the next time you take a trip to Mother Nature’s Best Kept Secret and passing through the international airport, don’t worry about your feet tapping — it’s just part of the Belizean experience.
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