Magazine Online    The Authority On African-American Conventions, Incentives, & Leisure Travel
Hospitality Heartline
The Greenbrier Announces The Third Annual "Create A Dream Tree For Kids" Holiday Gift Drive

The Greenbrier
announced plans recently for its third annual "Create a Dream Tree for Kids" holiday gift drive, building on the tremendous success of the last two drives, which donated more than $2 million in toys and clothes to local and national charities.

The "Create a Dream Tree for Kids" project is the brainchild of The Greenbrier's owner Jim Justice, who initiated the massive holiday drive two years ago with his own donations, with the goal of ensuring that children throughout West Virginia and beyond wake up on Christmas morning with at least one gift to unwrap.  The resort's retail team estimates that it will purchase more than 40,000 toys for distribution in this year's drive.

"The Dream Tree project has been such an amazing success over the past two years, generating millions of dollars in gifts for underprivileged children throughout our area and around the country," says Justice. "And I am confident that, with the help of our generous guests at The Greenbrier, we will go above and beyond once again this year."

All gifts and proceeds from the "Create a Dream Tree for Kids" drive will go towards the purchase of toys for children in need. Charitable organizations can register online at before November 1, 2013 to request consideration.

For those who wish to donate items for the charity drive, The Greenbrier has provided two options for guests:

·      Purchase an item for the "Dream Tree" from Fizzy's Land of Oz at The Greenbrier

·      Give a donation in the form of cash or a personal check (made payable to "Old White Charities") at the Front Desk.

For those who wish to help wrap gifts, please e-mail and a Greenbrier representative will follow up regarding the available dates, times and locations.

All donations must be received by December 8, 2013 and all are tax-deductible (receipts will be provided). For more information about The Greenbrier, please visit:

About the Greenbrier:

Located in White Sulphur Springs in the Allegheny Mountains of West Virginia, The Greenbrier has been welcoming guests since 1778. Known as "America's Resort," it encompasses more than 10,000 acres of undulating landscape that includes: five golf courses (including the exclusive Greenbrier Sporting Club's private course and the historic Oakhurst Links, located just a 10-minute drive from the resort); a championship indoor and outdoor tennis facility (including five outdoor clay courts and five indoor courts); The Greenbrier Clinic (specializing in executive health); a 40,000-square-foot Five Star mineral spa; a mélange of sporting activities; shops; private homes at The Greenbrier Sporting Club; guests-only casino; and, at its heart, a vast and imposing grand hotel. Purchased in 2009 by West Virginia entrepreneur James C. Justice II, The Greenbrier has undergone a $250+ million restoration and is now home to The Greenbrier Classic, a PGA TOUR FedExCup event, and will soon launch The Greenbrier Medical Institute, a state-of-the-art medical complex on the resort's grounds.