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San Diego North Convention Center & Visitors Bureau Launches "Meet Here. Make A Difference."
New Group Sales Initiative Provides Corporate Social Responsibility Platform
for Meeting Planners

The San Diego North Convention & Visitors Bureau is launching Meet Here. Make a Difference., a national group sales program designed to give meeting planners a social responsibility incentive to book conferences and sporting events in the San Diego North region. As part of the campaign, participating hotels have agreed to donate $3 per room night to a meeting planner’s charity of choice or the Bureau’s designated partner charity, Outdoor Outreach, a San Diego-based charity that helps at-risk youth through a comprehensive outdoor recreation program. The Meet Here. Make a Difference. initiative is valid for groups that book and travel to the San Diego North region prior to July 1, 2011.

“We wanted to rise above the pure price discounting in the marketplace and still preserve hotel rate integrity, while providing meeting planners with an altruistic incentive to book meetings here,” said Cami Mattson, president and chief executive officer of the San Diego North Convention & Visitors Bureau. “Meet Here. Make a Difference., gives the region, participating hotels and meeting planners a positive message in the marketplace.”

San Diego-based for more than 10 years, Outdoor Outreach empowers at-risk and underprivileged youth to make positive, lasting changes in their lives through comprehensive outdoor programs including rock climbing, mountain biking, surfing, and hiking. In 2009, Outdoor Outreach took more than 848 youth on 250 recreational trips. This unique organization is one of just a few in the country that utilizes outdoor physical experiences to provide youth with the support, relationships, resources and opportunities they need to become successful adults. “As San Diego’s resort region, San Diego North offers 36 miles of beaches, over 40 championship golf courses, and world-class resort and spas; all set against the natural beauty and open spaces that define this unique region,” said Mattson. “It’s not only the perfect setting for a variety of group meetings, but the impact of the corporate responsibility component provides a compelling reason to choose San Diego North.”

For more information, visit or contact Larry Kaufman, vice president of sales at (858) 764-8302,