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Facilities Update
Suntec Singapore & Resorts World Sentosa Seal Singapore's Biggest Mice Partnership - Will Grow Mice Business For Singapore
Will Grow The Mice Business For Singapore
Suntec Singapore and Resorts World Sentosa recently announced an exclusive partnership that will have the two properties cross-sell each other to create real business opportunities for both venues while growing the international MICE business for Singapore as a whole. The exclusive agreement between Asia’s leading convention and exhibition centre and Singapore’s first integrated resort allows event planners to offer their clients the opportunity to conduct their exhibitions and day meetings within the Central Business District in Suntec Singapore, and continue with after-hours social functions at Resorts World Sentosa.

The versatility is expected to provide unprecedented options to international event planners, and add sparkle to Singapore’s attractiveness as a MICE destination. Suntec Singapore is one of the foremost leaders in the MICE industry while Resorts World Sentosa is an integrated destination, which includes its Compass Ballroom – Asia’s biggest, column-free ballroom – Universal Studios Singapore, a casino and top-class entertainment acts. Together, the two heavyweights will cross-sell venues through joint sales calls, customized proposals and event concepts to international meeting planners, whose guests and delegates could enjoy seamless transfers between the two venues, as well as exclusive and customized services and experiences.

The partnership is an industry milestone that augments the commitment of both players to develop new offerings to grow Singapore’s MICE (meetings, incentives, conventions and exhibitions) and tourism market. “We are really excited about this partnership with Resorts World Sentosa which we strongly believe will serve as a winning proposition. Together, we hold the experience of the guests paramount and are committed to giving business and leisure visitors the best of both worlds, providing them with a true Singapore experience,” says Ong Wee Min, director of Sales and Client Services of Suntec Singapore. “This proposition will entice, as well as provide today’s business travelers innovative options while they are in Singapore, thereby strengthening and solidifying Singapore’s dominance in the MICE industry worldwide,” Ms. Ong said.

Elena Arabadjieva, director of MICE at Resorts World Sentosa, said: “Resorts World Sentosa is Singapore’s IR. As part of that philosophy, we are committed to work with existing venues and industry players to grow the MICE pie for Singapore. Our partnership with Suntec Singapore, one of the strongest MICE players in this region, will create a very compelling proposition to international meeting planners who will look at Singapore with more than passing interest.”

“The synergies are there – Suntec Singapore has fantastic credibility in the market place with its many years of experience and excellent exhibition and convention facilities, while Resorts World Sentosa offers new meeting capacities amid world-class entertainment offerings and unique venues such as Universal Studios Singapore that have never before existed in Singapore,” Arabadjieva added.
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