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PRSA Partners With HPRA & Hispanic PR Blog To Sponsor 2010 Hispanic PR & Social Marketing Conference
The Public Relations Society of America (PRSA) is partnering with the Hispanic Public Relations Association (HPRA) and Hispanic PR Blog to sponsor the 2010 Hispanic PR & Social Marketing Conference.  PRSA, as part of its “Advancing Diversity” initiative, supports the conference’s goals of furthering multicultural communications and achieving greater diversity in the public relations industry.

Through the partnership, PRSA members are entitled to a discounted conference registration rate of $425, a $50 savings off the regular conference fee. Those PRSA members who are Accredited in Public Relations (APR) also may earn maintenance of accreditation points for attending conference sessions. Co-presented by the Hispanic Public Relations Association and the Hispanic PR Blog, the conference will feature more than 22 professional development opportunities, keynote presentations and panels focused on best practices in Hispanic public relations and social marketing, including sessions on social networking, marketing to next-generation Latinos and achieving and maintaining corporate diversity.

Conference presenters, who represent multicultural public relations agencies, corporations, government institutions and non-profit organizations, are scheduled to include:
  • Bill Whitman, vice president U.S. Communications for McDonald's (keynoter)
  • Mike Fernandez, vice president of public affairs, State Farm (keynoter)
  • Russell Bennett, vice president of Latino Health Solutions for UnitedHealthcare
  • Lorenzo Lopez, director of corporate communications, Walmart
  • Jose Pinero, director of communications, TV, Video and Music Division of Microsoft
  • Paul Rand, chair, Word of Mouth Marketing Association (WOMMA) and president/CEO, the Zócalo Group
  • Olga Romero, manager of Hispanic and multicultural public relations, Southwest
  • Airlines
  • Saskia Sorrosa, senior director of marketing, National Basketball Association (NBA)
“With a stellar conference program and the collective involvement of HPRA and PRSA, our conference is now the definitive showcase for best practices in Hispanic public relations and diversity,” said Manny Ruiz, conference organizer and co-publisher of the Hispanic PR Blog. “PRSA’s sponsorship is a tribute to their commitment to multicultural communications and to advancing diversity within the public relations industry.”

During the conference, the results of the national Hispanic Public Relations Census will be unveiled. The survey, which seeks to count every public relations and communications professional who spends 30 percent or more of his or her time on Hispanic public relations and/or social media work, can be accessed at “With strong support from our Board of Directors, PRSA entered 2010 with a plan to be more proactive and inclusive in the areas of diversity and multicultural communications,” says PRSA President and Chief Operating Officer William M. Murray, CAE. “We started by reorganizing our resources and plotting a defined course to involve more of our community, and we’re continuing by looking for targeted opportunities, such as the Hispanic PR & Social Marketing Conference, that will complement our efforts in these areas.”

For more information on the Hispanic PR & Social Marketing Conference, visit or contact show director, Ray Bianchi, at
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