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Industry Briefs
SEASONED MARKETING FIRM LAUNCHES NEW MULTICULTURAL TRAVEL GUIDE TO SHOWCASE CENTRAL FLORIDA DURING BLACK HISTORY MONTH 2018


Steglich Ross & Associates proudly announce the creation of DiverseCity; Orlando, a multicultural travel guide that was officially launched in the month of February 2018 with Black History Month serving as a backdrop. The full-color guide features key attractions, events, restaurants, historical sites, museums, shopping and other noted services for the ever-growing minority consumer market. The guide is designed for the Asian, Hispanic and African-American travel market that represented over 25 million visitors to Central Florida in 2016.

African-American, Asian American and Hispanic consumers account for more than 120 million people combined (38% of the total population). These groups are projected to increase by 2.3 million each year before becoming a numeric majority of the population by 2044, according to the U.S. Census. With the combined buying power of Blacks and Asians at an estimated $2.2 trillion in 2016 coupled with $1.4 trillion in the same year by the Hispanic market, their total buying power is $3.6 trillion.

"We are more than enthused to launch DiverseCity; Orlando where it will serve the many diverse visitors to Orlando in an engaging and relevant manner pertinent to their cultural needs, states Zita Steglich Ross, president of Steglich Ross & Associates, an Orlando based hospitality marketing firm.  This guide will provide directions to cultural outlets that will not only speak the necessary language, but offer some things as simple as where to get a hair style or a meal with the cultural flavor sought out by minority consumers."

This (36) page guide will be distributed across several platforms including the Orlando Convention Centers, Visit Orlando's Visitors Center, The City of Orlando's City Hall, key hotels and mailed to over 900 meeting planners. Coupled with 50,000 guides being printed, a robust web site has been created in conjunction with the guide, which will be updated on a frequent basis. www.diversecityorlando.com.  To receive a free copy of DiverseCity; Orlando please contact Steglich Ross & Associates at Zita@steglichross.com or (321) 663-7400

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